Australian-born global financial platform Airwallex has its first brand campaign going into market today, centring on the concept of Airwallex, its infrastructure and products being ‘Built for business’.
The campaign will run across Sydney, Melbourne and Brisbane in OOH - including static and digital billboards at main roads, bus stops, train stations and airports - print and programmatic digital marketing targeting business audiences.
The campaign was developed in-house with support from VMLY&R.
Airwallex director of marketing for Australia and New Zealand, Antonio Thewissen, said Airwallex helps tackle the problems modern global businesses face and this campaign highlights its role as a partner.
“Airwallex started as a partner for SMBs but we’ve built the infrastructure and products that also serve the largest enterprises," he said.
"We want to share our brand’s core values with every single business out there, small, medium, or large. Airwallex has had an active digital marketing function but as our hypergrowth journey continues we think the time is right to talk to a broader audience.
“Tradition has long-trumped innovation in the financial services sector and this campaign highlights that we’re here to partner with those companies that are fed up with the ‘good enough’ status quo.
“We’ve got incredible in-house talent and I’d like to congratulate the team that’s been involved, as well as thank the best-in-class agency we partnered with at VML&R.”
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