Advertising by jobs sites has dropped in Australia

Chris Pash
By Chris Pash | 26 November 2021
Getty / Thinkstock

Ad spend by major job websites in Australia dropped substantially in the last two weeks, according to analysis by digital marketing intelligence platform Pathmatics.

Impressions from could-be employees has also been falling. 

This could indicate that Australia hasn't been hit as hard by what the US has called The Great Resignation, a surge of workers quitting their jobs.

“There’s a lot of chatter about the so-called Great Resignation in Australia and whilst we did see an initial spike in ad spend from job ad platforms post-lockdown, these seem to have dropped dramatically in recent weeks," says Eugene du Plessis, Pathamtics regional director. 

"Likewise, it doesn’t appear that more could-be employees are actually looking at these ads based on our impression analysis."

In the last two weeks, Pathmatics found:


  • Ad spend felll 25% from the same time last month
  • Ad impressions also slipped by 25% from the same time last month
  • LinkedIn’s top creative was an ad promoting its latest blog post on ‘change makers of the future’ - featuring Brenda Gaddi, founder of Women of Colour and Dr Tim Sharp, founder and chief happiness officer at the Happiness Institute who are positively impacting the Aussie workforce
  • LinkedIn’s ad spend over the past year was an estimated $3,500,000


  • Ad spend fell by 85% from the same time last month 
  • Impressions also decreased by 85%  from the same time last month
  • Indeed’s top creative was a job ad promoting Perl and Python Developer job vacancies on its platform
  • Indeeds’s ad spend over the past year was an estimated $2,9000,000


  • Ad spend increased by 60% from the same time last month 
  • But Seek’s impressions only increased by 4% 
  • Seek’s top creative was an ad offering advice to those that have left their jobs on bad terms and how to overcome it 
  • Seek’s ad spend over the past year totals an estimated $2,700,000




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