Ad spend by major job websites in Australia dropped substantially in the last two weeks, according to analysis by digital marketing intelligence platform Pathmatics.
Impressions from could-be employees has also been falling.
This could indicate that Australia hasn't been hit as hard by what the US has called The Great Resignation, a surge of workers quitting their jobs.
“There’s a lot of chatter about the so-called Great Resignation in Australia and whilst we did see an initial spike in ad spend from job ad platforms post-lockdown, these seem to have dropped dramatically in recent weeks," says Eugene du Plessis, Pathamtics regional director.
"Likewise, it doesn’t appear that more could-be employees are actually looking at these ads based on our impression analysis."
In the last two weeks, Pathmatics found:
- Ad spend felll 25% from the same time last month
- Ad impressions also slipped by 25% from the same time last month
- LinkedIn’s top creative was an ad promoting its latest blog post on ‘change makers of the future’ - featuring Brenda Gaddi, founder of Women of Colour and Dr Tim Sharp, founder and chief happiness officer at the Happiness Institute who are positively impacting the Aussie workforce
- LinkedIn’s ad spend over the past year was an estimated $3,500,000
Indeed
- Ad spend fell by 85% from the same time last month
- Impressions also decreased by 85% from the same time last month
- Indeed’s top creative was a job ad promoting Perl and Python Developer job vacancies on its platform
- Indeeds’s ad spend over the past year was an estimated $2,9000,000
Seek
- Ad spend increased by 60% from the same time last month
- But Seek’s impressions only increased by 4%
- Seek’s top creative was an ad offering advice to those that have left their jobs on bad terms and how to overcome it
- Seek’s ad spend over the past year totals an estimated $2,700,000
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