Adobe has announced the commercial release of Firefly, its family of creative generative AI models, with native integration across Adobe Creative Cloud, Adobe Express and Adobe Experience Cloud – unleashing a new era of AI-enhanced creativity for millions of customers across the globe.
The commercial release includes a new Firefly web application, a playground for exploring AI-assisted creative expression; Firefly-powered capabilities integrated into Photoshop, Illustrator and Express workflows; as well as the new Adobe GenStudio solution to solve today’s Enterprise content supply chain needs.
Adobe Firefly
Firefly supports text prompts in over 100 languages and enables users around the world to create content that is designed to be safe for commercial use.
Adobe Firefly for Enterprise is now generally available for businesses to confidently deploy AI-generated content.
Customers will be able to access Firefly for Enterprise through Creative Cloud, Express and Experience Cloud. Adobe’s first model was trained on Adobe Stock images, openly licensed content and public domain content where copyright has expired. The company is working with Enterprise customers to enable them to customise models using their own assets to generate custom content.
Creative Cloud
Firefly-powered features are now generally available in Photoshop and Illustrator, as well as AI-powered innovation in Premiere Pro and After Effects.
To enable broad access to Generative AI workflows, Creative Cloud paid plans now include the new Firefly web application, a playground for exploring AI-assisted creative expression, and Express Premium, the all-in-one creativity app with new generative AI Text to Image and Text Effects features that make it fast, easy and fun to design and share social media posts, videos, images, PDFs, flyers, logos and more.
Adobe Express
Firefly features in Express, including Text to Image and Text Effects, are now commercially available to creators globally, allowing people and brands around the world turn ideas into content and social media campaigns.
Adobe GenStudio
Adobe is introducing Adobe GenStudio, a solution that combines the best of content ideation, creation, production and activation to revolutionise the Enterprise content supply chain with the powers of generative AI.
Adobe GenStudio is an integrated solution for any Enterprise to supercharge and simplify their creation-to-activation process with generative AI capabilities and intelligent automation.
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