Youi CMO Angela Greenwood is the latest speaker to join the lineup for AdNews Brisbane L!VE, scheduled to take place on October 27.
Register to attend here – there’s only weeks to go!
As Brisbane rides the post-pandemic boom towards the 2032 Olympics, the half-day conference will spotlight companies and professionals connected with the city and contributing to growth and success in advertising.
Co-curated with the Brisbane Advertising Association and the Brisbane Advertising and Design Club, the event will delve into everything from rebounding industries such as retail, FMCG and tourism to in-housing and the changing agency and talent landscape in Queensland.
The AdNews team has sourced topics directly from the ground, with field trips engaging key stakeholders on the topics, issues and representatives for the event.
1.00pm Registration
1.30pm AdNews Welcome
1.35pm PRESENTATION: Michael Hill CMO Jo Feeney
Queensland is attracting world-class talent to its ranks, with a number of high-profile CMO appointments in the past 24 months. Former McDonald’s director of marketing Jo Feeney is among the stateside charge, joining Brisbane-headquartered chain Michael Hill as it clocks over 10 consecutive quarters of growth. Here, Feeney reveals the brand strategy as the retailer punches above its weight in the post-lockdown retail economy.
1.55pm Presentation: Youi Insurance CMO Angela Greenwood
From its beginnings 15 years ago, Youi has focused on developing its in-house agency model. With in-house agencies on the rise both globally and across Australia, discover the role of in-house capability in fuelling the evolution of Youi from startup to leading challenger brand, and the learnings along the way.
2.15pm PANEL: The post-pandemic marketing playbook
Domino’s CMO Adam Ballesty, Flight Centre Global CMO Darren Wright, Dentsu QLD MD Chris Ernst, Publicis QLD MD Simone Waugh
The COVID-19 pandemic disrupted the marketing playbook, with the fast-evolving landscape challenging existing rules around brand building, customer relationships and channel strategy. This panel session explores how marketers are preparing for the future as the market stabilises, with agencies weighing in on changes to media and investment.
2.45pm Afternoon break
3.05pm PRESENTATION: Super Retail Group GM Personalisation Aaron Fuller
Consumers are more likely to shop with brands which recognise their habits and provide relevant recommendations, messaging and offers. With marketers now bringing customer data together into actionable profiles, discover how Queensland-based Super Retail Group is leveraging personalisation and loyalty to create memorable experiences and record results.
3.25pm PANEL: The changing data debate
Resolution Digital COO Phil Pollock, Pubmatic Director of Audience and Identity (APAC) Brandon Lee, The Trade Desk, LISTNR head of digital ad product and operations Jonathan Mandel
As Google announces yet another delay in its plan to sunset third-party cookies, the advertising and publishing industries are racing to develop alternative identifiers. In this session, digital agency experts, tech players and publishers discuss what the changing privacy and digital landscape mean for the industry.
3.40pm: PRESENTATION: Tourism and Events Queensland consumer and experience strategy leader Lizzie Weigh
When the world faced an unprecedented global emergency with the COVID-19 pandemic, travel and tourism were among the most impacted sectors as restrictions were put in place around the world. With recovery efforts underway and a renewed hunger for exploration among consumers, discover the strategic outlook for Tourism and Events Queensland as trade and marketing reignites.
4.05pm: PANEL: The talent landscape
CHEP managing partner Christine Gannon, Ryval Media Brisbane MD Kris Yule, PHD business director Jeremy Hooper, OMD national head of digital Alison Costello
The ‘Talent Wars’ have been a defining trend of the year, with the start of 2022 seeing a historic high of over 4,412 people employed in Australian media agencies and the vacancy rate doubling to 12%. As workplaces embrace hybrid working and agencies contend for the industry’s top talent, this session explores how Brisbane operators are rising to the challenge.
AdNews would like to thank the event sponsors:
Supporting Partners
The Trade Desk
LiSTNR
Ryvalmedia
Resolution Digital
Quantcast
News Corp QLD
Boomtown
Associate Partners
MiQ
Amobee
Co-curators
BADC
BAA
Wrappt
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
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