AdNews L!VE: Adelaide Amplified returns tomorrow with a lineup of industry leaders tackling the latest developments in the media, marketing and advertising landscape.
The half-day, single stream conference will be hosted at the National Wine Centre and include a series of presentations and panel discussions around brand and investment strategy, talent acquisition, pitch activity and the media outlook for 2023.
Sessions include:
Inside The Talent War: DMCG Global managing partner Simon Hadfield
The advertising industry is scrambling for talent as high job vacancies, salary inflation and churn rates place pressure on businesses to tackle shortages. In this presentation, a peak industry recruiter shares his insights on the current state of the talent war and which strategies are proving successful in attracting and retaining the best employees.
Industry Outlook: Trinity P3 Global CEO Darren Woolley
Australia’s media market finished last year with record advertising spend, as the total value of bookings nudged the $9 billion mark. With the macroeconomic environment shifting in the new year, leading industry consultant and pitch doctor Darren Woolley presents his insights around the current media and marketing climate and pitch activity.
Crafted for Life: R.M.Williams CMO Chris Willingham
A definitive symbol of South Australia since 1932, R.M.Williams is one of the best-known and best-loved boot brands in the world. With a new brand platform setting its long-term strategic vision as a business, this presentation unearths the journey to bring it back to its roots under new Australian ownership.
Homeward Bound: RAA CMO Michael Healy, Journey Beyond Justine Lally, AADC co-president Nic Eldridge
Adelaide has welcomed a number of high-profile international and interstate hires in recent times. With talent at the forefront of industry minds this year, this panel will discuss why stakeholders are making the move to South Australia, their plans moving forward and agency insights into pitch opportunities and recruitment.
The new media and marketing rulebook: Coopers national marketing manager Kate Dowd, G’Day Group CMO Lahnee White, Nine director of sales for total television Richard Hunwick
As Australia transitions into a post-pandemic era, marketers are adapting to the new normal of consumer behaviour and media consumption patterns. This session will uncover how brands, publishers and agencies are navigating the changing landscape from new strategies and campaigns to changes in investment and planning.
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