Accenture launches a business group for the metaverse

By AdNews | 17 March 2022

Accenture is launching the Accenture Metaverse Continuum business group.

The group will be led by Paul Daugherty, group chief executive – technology and chief technology officer at Accenture and David Droga, CEO and creative chairman of Accenture Interactive.

Droga: “We are recognised as an early leader in metaverse-related capabilities, with 600 patent filings and more than a decade of experience.

“Our new business group combines these capabilities with the creative strengths of Accenture Interactive, with teams of innovators and creators introducing new applications in the decentralized environment of the metaverse.”

Accenture operates its own metaverse, the Nineth floor, where the company’s employees do new hire orientation and immersive learning or meet and socialise as teams.

A new report from Accenture reveals the metaverse  is redefining how the world works, operates and interacts.

According to the Accenture Technology Vision 2022, businesses are racing to a future that is very different from the one they were designed to operate in.

As part of the report, Accenture surveyed more than 4,600 business and technology leaders across 23 industries in 35 countries.

At this early stage, 71% of executives believe the metaverse will have a positive impact on their organisation and 42% believe it will be breakthrough or transformational.

The Technology Vision 2022 report identifies four key trends:

WebMe: Putting the Me in Metaverse – Enterprise strategies are built for the internet of today, a digital world where platforms often lack interoperability and data portability. Metaverse and Web3 are poised to reshape the internet; rather than it being a disparate collection of sites and apps, looking ahead, the metaverse will lead to a persistent 3D environment in which moving from one “place” to another will be as simple as walking from one room to another. 95% of executives believe that future digital platforms need to offer unified experiences, enabling interoperability of customers’ data across different platforms and spaces.

Programmable World: Our Planet, Personalised – As emerging technologies such as 5G, ambient computing, augmented reality and smart materials advance, digital environments will be increasingly woven into the fabric of our physical world. These environments will reshape not just how people engage with worlds, but also redefine everything built in it, how people sense and interact and the control they have over it. Tellingly, 92% of executives agree that leading organizations will push the boundaries of the virtual world to make it more real, increasing the need for persistence and seamless navigation between the digital and physical worlds.

The Unreal: Making Synthetic, Authentic – Businesses and environments are increasingly supported by AI-generated data that convincingly reflects the physical world. AI is top-of-mind for businesses, as companies and consumers shift away from considering what is real versus fake, to what is authentic—not just in terms of a company’s content and algorithms but its entire brand. With the unreal world about to become reality, now is the time for leaders to ready their businesses. Already, 96% of executives report that their organizations are committed to authenticating the origin of their data and genuine use of AI.

Computing the Impossible: New Machines, New Possibilities – The emergence of a new class of machines is empowering organizations across industries to stretch the boundaries of what computers can solve. Tools like quantum computing and biology-inspired computing are allowing businesses to solve problems that may be too expensive, inefficient, or flat out impossible for traditional computing. As “grand challenges” become trivial operations, how enterprises compete, provide value and partner will radically change; nearly all (94%) executives agreed that long-term success will depend on leveraging next generation computing to solve seemingly intractable challenges.

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