Martin Brown, the chair of the AANA, has challenged Australian advertisers to be a force for good.
He told RESET, the Australian Association of National Advertisers annual conference: "One of the key trends that stems from the challenges of our Australian political class to manage an effective forward-looking strategy for climate change is how the expectation of the public has grown for the role of industry to lead on providing solutions.
"The public of Australia expects industry and brands to lead in addressing the Paris Agreement targets limiting temperature increases to 1.5 degrees by 2050.
"They expect brands to deliver a zero net carbon future by 2050.
"That responsibility of expectation is a great opportunity for us all. It is an opportunity to stand up, to be a force for good and fulfill the trust in brands.
It is also a responsibility with a time frame. We must make sustained and material reductions in emissions by 2030 to achieve the 1.5 degree warming target.
"My challenge for you is to make that step to get active, to be a leader in your industry, collaborate with partners to forge solutions and to bring our consumers on the journey in a way that builds trust."
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