AAMI helps AFL stars avoid 'Clangers' via Ogilvy Melbourne

Paige Murphy
By Paige Murphy | 18 March 2021

AAMI will tonight launch a new season-long integrated campaign to support its upgraded major partner sponsorship of the AFL - featuring two of its AFL brand ambassadors, Trent Cotchin and Marcus Bontempelli, via Ogilvy Melbourne.

The two launch films show the respective Richmond and Western Bulldogs captains in tricky situations that "could’ve been a clanger" if it weren’t for the assistance of AAMI.

“The AFL plays such an important role in our marketing mix each year, and we're thrilled to have Trent and Marcus as ambassadors to build on our 'AAMI DOES' platform and leverage our 'Clangers' AFL campaign for the 2021 season,” AAMI marketing manager Toby Gill says.

The fully integrated campaign includes national TV spots, and will be supported by out-of-home, social, digital, radio and through the line communications.

Suncorp Group CMO and EGM brand and marketing Mim Haysom says the campaign reiterates AAMI's products and services that help Australians "recover from all types of clangers".

"It's fantastic this year to have such top-tier AFL talent as our ambassadors to help launch our Major Partner sponsorship of the 2021 AFL season,” Haysom says.

“In footy, having a top performing talent can be the difference between winning and losing. Much like having the right insurer can make all the difference when it comes to clangers at home or on the road," Ogilvy executive creative director David Ponce de Leon says.

"We were delighted to have the opportunity to work with such amazing AFL talent and show Australians that when it comes to clangers, ‘AAMI DOES’ what other insurers don’t.”

Client: AAMI (Suncorp)
Mim Haysom: CMO/EGM Brand & Marketing
Rapthi Thanapalasingam: Head of Mass Insurance Brands & Sponsorships
Toby Gill: AAMI Marketing Manager
Simone Taylor: Sponsorship Lead
Amy Wagner: AAMI Marketing Specialist

Agency: Ogilvy Melbourne
Executive Creative Director: David Ponce de Leon
Creative Director: Lenna Boland
Associate Creative Director: Ryan Clayton
Senior Art Director: Lee Phillips
Senior Copywriter: Patrick Trethowan
Head of Strategy: Virginia Pracht
Account Director: Benedict Smith
Account Director: Jess McColl
Account Manager: Oliver Corcoran
Senior Producer: Jules Callen
Head of Print Production & Studio: Brendan Hanrahan

Production Company: Good Oil
Post House: The Editors
Post Producer: Charlotte Griffiths
Editors: Jack Hutchings & Shannon Michaels
Flame Artist: Jamie Scott
Sound: Sam Hopgood, Bang Bang Studios
Music: Dmitri Golovko

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