Jens Monsees today gave an update on the transformation of WPP AUNZ, the local arm of the world's biggest advertising group.
The CEO updated his roadmap -- first revealed in February when he was five months into the job -- during an online investor briefing.
Monsees has set about simplifying the operations in Australia.
In his update today, Monsees says the company is on track to establish top client leads and sector practice areas.
The company has also started centralising services with one CRM system, one HR system and one finance system.
The progress report:
His strategy for growth:
Operating model
"Restructure our operating model to bring fewer, stronger brands to our clients and make it easier for them to navigate our services. We are establishing a Centre of Excellence (to consolidate the technology consulting operations of the Group) to bolster our capabilities in data, marketing and advertising technology and consulting."
Clients
"Improve the organisation of our capabilities across brands around client needs through dedicated client leads, sector practice areas, and a new incentive scheme.
Talent
"Establish a new leadership model, roll out a new incentive scheme, and invest in specific talent to support our digital technology capabilities.
Platform
Support our strong brands and manage costs by implementing a shared services structure of HR, IT, finance, legal, marketing, and communications."
Solutions
"Bolster our capabilities in e-commerce, experience, and technology through partnerships with platforms, scalable solutions and selective strategic M&A."
Geographies
"Leverage our current presence in large and growing markets of South-East Asia by growing our capabilities in those locations to support our businesses in Australia and New Zealand. In Australia and New Zealand, we will expediate our campus approach with the goal of bringing brands together in one location in most of our major cities."
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