UnLtd, the advertising and media industry’s social purpose group, has published Lockdown Survival Guide for Adland to support colleagues in Melbourne.
The 60-page guide includes lockdown lessons, tips and recommendations from 50 people across the Melbourne advertising industry.
The recommendations include the best books, podcasts, on-demand shows, industry content and the funniest viral content.
Tiffany Damm, general manager Melbourne at UnLtd says the second lockdowns have hit everyone hard in Melbourne.
"Whilst we can’t take away the discomfort and uncertainty of the situation, we wanted to do something to help make the time in lockdown more bearable and a little more entertaining," says Damm.
"Our industry is full of amazing like-minded people with great taste for good content. So we asked fifty of our industry friends for their tips for everyone to enjoy.”
The guide includes practical lockdown tips ranging from walking calls and creating a consistent routine to coming up with fictious people to blame things on to keep the peace in your household.
“We are very fortunate to work in an industry full of smart, talented and passionate people and it’s great to have so many of us share their recommendations to help us all keep entertained," she says.
"A big thank you to everyone who took part in the book to share their tips. This book is by Melbourne, for Melbourne – and for anyone else who might want some fresh content.”
Sam Harris, Melbourne agency sales director at ARN, says the industry is unique.
"We all know each other, have healthy rivalries amongst media agencies and media publishers and yet are all still mates," says Harriss.
"So when times get tough like this, it is so rewarding to see people support each other and stay connected. Our relationship based industry that loves to coffee, lunch, dinner, drink and socialise will become stronger and genuinely more connected as a result of these tougher times.”
The book is HERE.
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