Emerson’s Brewing Company and DDB NZ have launched New Zealand’s first major activation campaign since pandemic lockdown in the month of March, the Tiny Pub.
With a focus on Emerson’s founding ethos -- allowing quality time to connect over a cold brew – the pint-sized pub allows Kiwis to enjoy an uninterrupted one-on-one with an old mate.
Big enough for a party of two, and complete with a tiny dartboard, tiny piano, one bartender and a one item menu, Tiny Pub is one of the smallest pubs in New Zealand’s history.
"Kiwis have realised just how much they’ve missed the simple pleasure of catching up with a friend for a beer," says Dave Pearce, general manager, Craft-Lion.
"We have been craving the joy of uninterrupted face-to-face conversation, it’s uncomplicated and it builds an unhurried environment to properly enjoy a pint of Emerson’s – we wanted to capture that familiar feeling for Kiwis, through Tiny Pub.”
Tiny Pub hit the road on June 25 travelling to nine sites between Auckland and Dunedin offering bookable 27 minute slots to fully appreciate an Emerson’s pint.
Gary Steele, executive creative director DDB New Zealand:, “Kiwis are reconnecting with a deeper appreciation for social activities that may have been taken for granted in a pre-lockdown world. Emerson’s is not for drinking on your own, it’s there as a rewarding excuse to catch up with mates – the Tiny Pub campaign invites New Zealanders to simply take some time out to practice the art of genuine human connection.”
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