7Plus goes Bollywood with FAST channel

By AdNews | 7 June 2023

The Seven Network has joined forces with Indian media and entertainment company Shemaroo Entertainment Limited to bring free Bollywood entertainment to Australian audiences.

Shemaroo Bollywood on 7Plus is Australia’s first Hindi entertainment FAST (free ad-supported streaming TV) channel. The channel’s content spans from romance and action films to comedy and child-friendly movies.

Shemaroo Bollywood’s launch coincides with Seven’s coverage of the ICC World Test Championship Final between Australia and India, live and free on Seven and 7plus from today.

The collaboration between Seven and Shemaroo marks Shemaroo's first venture with an Australian media company. 

Seven West Media chief digital officer, Gereurd Roberts, said Shemaroo Bollywood on 7plus symbolises Seven’s commitment to bring the most compelling, diverse and global content to Australian audiences, for free.

“Through our unique collaboration with Shemaroo Entertainment, we are incredibly proud to introduce 7plus viewers to Australia’s first premium Hindi FAST channel and enrich 7plus with a rich tapestry of captivating Indian cinema," said Roberts.

“Seven is Australia’s leader in FAST channels. So far in 2023 we have streamed over 250 million FAST channel minutes, up 195% on the same period last year."

Shemaroo's head of international business and India digital syndication, Nishith Varshneya, said Shemaroo is constantly exploring new opportunities to showcase its vast library of Bollywood to audiences across the globe.

"Our collaboration with Seven to launch Shemaroo Bollywood in Australia is a significant step towards achieving this goal," said Varshneya.

“We believe that Bollywood movies and songs have the power to connect varied cultures. With Seven’s leading presence in Australia, we are confident that this partnership will enable us to reach a wider audience and provide them with a delightful entertainment experience.

"We are excited about the possibilities this collaboration holds and look forward to a successful journey together.”

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