Hello Cruel World

27 February 2014

Six campaigns with "hello" in the title. Sometimes a simple hello makes all the difference.

1. Say Hello to Fresh

Wrigley has served up a new campaign for Eclipse mints that features a young man who changes his world, one "hello" at a time. Deputy executive creative director Darwin Tomlinson commented “We’ve had a great time working on this campaign with the Wrigley team and are excited to have something different on air for them.”Executive Creative...

2. Hello

Lion has tapped up crooner Lionel Ritchie to promote its Tap King draught beer dispenser. Created by BMF, the campaign shows a beer-lover's journey as he stares longingly into the fridge, before Ritchie's classic 'Hello' starts playing, revealing just what he has 'been looking for'. The campaign will run across TV, out-of-home, digital and...

3. Hello Nitro

Being a major sponsor for the Nitro Circus Australian tour, Carlton Dry wanted to give fans a chance to win a complete Nitro Circus experience. Carlton Dry will also treat Carlton Dry drinkers to a meet and greet with Nitro Circus riders.Carlton Dry's general manager Andy Meldrum said “At Carlton Dry, we’re very into action sports and so Nitro...

4. Hello Beer

Carlton Dry has served up a quirky print campaign that toys with ideas most people wouldn't consider actually doing, like wearing a jacket made of toast.

5. Hello Festival Season

Carlton Dry has kicked off an initiative that offers consumers the chance to win festival tickets.
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