Women shop for dresses, men go shopping at the TAB

30 September 2014

Creative Agency: TBWA Sydney
Media Agency: OMD Sydney

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A good price for a designer dress for a woman is like a good price on the winning horse for a man at the TAB.

Bagging a bargain or betting on the winner, the thrill is the same. For men, punting is what shopping is for women, according the TAB’s latest campaign ‘It’s betting season, time to go shopping’.

With the AFL and NRL season coming to an end the campaign comes in anticipation of the Spring Racing Carnival and therefore it’s time to go shopping at the TAB.

The campaign will appear on multiple channels including, TV, digital, social, press, point-of-sale, outdoor, radio and CRM. The campaign will run alongside a ‘Punting Makeover’ competition where TAB-goers are encouraged to nominate their mates for a punting makeover by posting photos or videos to social media using the #puntingmakeover hashtag.

Adam Lee, Whybin\TBWA’s group head, added: “We’ve created a fun and engaging campaign that leverages a strong human insight. The thrill of a bargain can be compared to the thrill of backing a winner. It speaks to the passion for punting at this time of year.”



Executive Creative Directors: Matty Burton & Dave Bowman

Digital Creative Director: Russ Tucker

Senior Art Director: Clive Blackstone

Senior Writer: Ken Buchan

Group Head: Adam Lee

Account Director: Richie Taaffe

Campaign Managers: Hugh Fletcher & Charlie Kelly

Planning Director: Warwick Heathwood

Strategy Planner: Lucas Black-Dendle

TV Production: Jim Wilson & Katrina Maw

Print Production: Jonathan Pitcher & Nick Lilley  

Digital Production: Sean Gardner & Lisa Chan

Media: OMD Sydney

Production Company: Plaza Films

Director: Dave Wood

Post production: The Editors

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