A good price for a designer dress for a woman is like a good price on the winning horse for a man at the TAB.
Bagging a bargain or betting on the winner, the thrill is the same. For men, punting is what shopping is for women, according the TAB’s latest campaign ‘It’s betting season, time to go shopping’.
With the AFL and NRL season coming to an end the campaign comes in anticipation of the Spring Racing Carnival and therefore it’s time to go shopping at the TAB.
The campaign will appear on multiple channels including, TV, digital, social, press, point-of-sale, outdoor, radio and CRM. The campaign will run alongside a ‘Punting Makeover’ competition where TAB-goers are encouraged to nominate their mates for a punting makeover by posting photos or videos to social media using the #puntingmakeover hashtag.
Adam Lee, Whybin\TBWA’s group head, added: “We’ve created a fun and engaging campaign that leverages a strong human insight. The thrill of a bargain can be compared to the thrill of backing a winner. It speaks to the passion for punting at this time of year.”
Credits
Executive Creative Directors: Matty Burton & Dave Bowman
Digital Creative Director: Russ Tucker
Senior Art Director: Clive Blackstone
Senior Writer: Ken Buchan
Group Head: Adam Lee
Account Director: Richie Taaffe
Campaign Managers: Hugh Fletcher & Charlie Kelly
Planning Director: Warwick Heathwood
Strategy Planner: Lucas Black-Dendle
TV Production: Jim Wilson & Katrina Maw
Print Production: Jonathan Pitcher & Nick Lilley
Digital Production: Sean Gardner & Lisa Chan
Media: OMD Sydney
Production Company: Plaza Films
Director: Dave Wood
Post production: The Editors
