To generate the cheapest, fastest or best travel itinerary.
Webjet, with international travel back on the agenda for many Australians, is promoting its Multi-City flight planner.
Webjet's technology searches thousands of flights across multiple cities worldwide to generate the cheapest, fastest or best travel itinerary.
Webjet OTA CEO David Galt, said traditionally, people relied on seasoned travel agents to create complex itineraries.
"Now, Australians can effortlessly plan and book a Multi-City trip themselves online in minutes, thanks to Webjet’s cutting-edge automated technology," he said.
The campaign, created by Hase Creative Melbourne, demonstrates the ease of planning a Multi-City trip via the long-suffering manager of a steam punk band, who are about to embark on their first world tour.
Deborah Mailman narrates the 'Rockumentary', directed by Matthew McCaughey and produced by Hase Creative.
Founder & executive producer, Dave Hase, said the agency needed to communicate the ease and speed of booking complex itineraries on a tight budget.
"But we also wanted have some fun with it… that’s when SteamHunk came about," he said.
The integrated campaign will run from November to February across digital, TV, OOH and radio. The campaign includes a mix of 30” and 15” cut downs.
Client: Webjet Australia
Marketing Director: Roshni Walsh
Media Buyer/Advertising Consultant: Marcus Coventry
OTA CEO Webjet: Dave Galt
Creative Production Agency: Hase Creative
Executive Producer: Dave Hase
Consulting Creative Directors: Michael Skarbek & Sandra Galiazzo
Director: Matthew McCaughey
Art Director: Sharon Little
Account Coordinator: Izzi Bennett
Cinematographer: Richard Kendall
1st AC: Austin Haigh
Line Producer: Aaron Cuthbert
Location Sound: Juan Martinez Bo
Gaffer: Jem Towsey
Lighting/Grip Assistant: Marco Fernandez
Sound Engineer: Paul McCosh
Wardrobe: Kristina Knab
HMUA: Liz Sharp
HMUA Assistant: Lucy Stephens via Academy of Makeup
Casting: Northside Casting
Catering: Kaede Cafe
Offline Editor: Ben Hall
Motion Design: Drewe Clarke
Music: via. PlayUp Music
Location: The Aviary Recording Studio