Vodafone's #FindGary via Saatchi & Saatchi

23 November 2023

Creative Agency: Saatchi & Saatchi

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In search of a missing, Insta-famous guinea pig.

Vodafone has unveiled a brand campaign via Saatchi & Saatchi Australia that celebrates the notion that when people need to move fast, do it with Vodafone.

In the last three years Vodafone has revolutionised its mobile network, more than tripling its 5G coverage – which means customers enjoy a faster, bigger and more reliable network than ever before. 

The campaign launches across TV, BVOD, online video (OLV), brand OOH, influencer and social media. 

The lead film opens with a distraught woman who turns to her Instagram community in search of her missing, Insta-famous guinea pig, Gary.

Witnessing the collective effort of her online and offline connections, viewers see the speed and reliability of the Vodafone network in action as Gary is reunited with his owner.

Different members of Gary’s community are also introduced via a series of shorter retail spots, which also feature Vodafone’s competitive offers and deals.

Sam Chappell, creative director at Saatchi & Saatchi Australia, said everyone loves guinea pigs, so who better to star in the agency's new campaign than one called Gary?

"We’re all incredibly proud of #FindGary and how it showcases Vodafone’s fast moving, dynamic network in a fun and memorable way. And just to be extremely clear, no guinea pigs were harmed in the making of this ad," said Chappell.

Danielle Colbert, head of marketing at Vodafone, said the company worked with Saatchi & Saatchi and Finch Productions to develop a campaign that shows the speed and reliability of the Vodafone network.

"We’re proud to launch #FindGary and to celebrate the genius and generosity of community which, through the power of the Vodafone network, shows how we can come together and help each other in moments of need," she said.



Vodafone Australia:

General Manager – Rob Holmes

Head of Brand – Lisa Cronin

Head of Marketing – Danielle Colbert

Senior Brand Manager – Krista Blythe

Marketing Manager – Niharica Bawa

Brand Manager – Molly Dorras

Group Exective, Consumer – Kieren Cooney


Creative Agency: Saatchi & Saatchi Australia

Creative Director: Sam Chappell

Art Director: Mary Graham

Copywriter: Phoebe Joiner

Chief Strategy Officer: Iona Macgregor

Strategy Planner: Adelaide Day-Collett

Group Account Director: Ben Frost

Account Director: Nick John

Agency Producer: Esta Lau


Production: Finch

Director: Alex Roberts

Executive Producer: Nick Simkins

Producer: Amy Dymond

Edit: Arc Edit

Editor: Lucas Baynes

Music Composition: Otis

Sound Production: Squeak E Clean Studios


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