In search of a missing, Insta-famous guinea pig.
Vodafone has unveiled a brand campaign via Saatchi & Saatchi Australia that celebrates the notion that when people need to move fast, do it with Vodafone.
In the last three years Vodafone has revolutionised its mobile network, more than tripling its 5G coverage – which means customers enjoy a faster, bigger and more reliable network than ever before.
The campaign launches across TV, BVOD, online video (OLV), brand OOH, influencer and social media.
The lead film opens with a distraught woman who turns to her Instagram community in search of her missing, Insta-famous guinea pig, Gary.
Witnessing the collective effort of her online and offline connections, viewers see the speed and reliability of the Vodafone network in action as Gary is reunited with his owner.
Different members of Gary’s community are also introduced via a series of shorter retail spots, which also feature Vodafone’s competitive offers and deals.
Sam Chappell, creative director at Saatchi & Saatchi Australia, said everyone loves guinea pigs, so who better to star in the agency's new campaign than one called Gary?
"We’re all incredibly proud of #FindGary and how it showcases Vodafone’s fast moving, dynamic network in a fun and memorable way. And just to be extremely clear, no guinea pigs were harmed in the making of this ad," said Chappell.
Danielle Colbert, head of marketing at Vodafone, said the company worked with Saatchi & Saatchi and Finch Productions to develop a campaign that shows the speed and reliability of the Vodafone network.
"We’re proud to launch #FindGary and to celebrate the genius and generosity of community which, through the power of the Vodafone network, shows how we can come together and help each other in moments of need," she said.
General Manager – Rob Holmes
Head of Brand – Lisa Cronin
Head of Marketing – Danielle Colbert
Senior Brand Manager – Krista Blythe
Marketing Manager – Niharica Bawa
Brand Manager – Molly Dorras
Group Exective, Consumer – Kieren Cooney
Creative Agency: Saatchi & Saatchi Australia
Creative Director: Sam Chappell
Art Director: Mary Graham
Copywriter: Phoebe Joiner
Chief Strategy Officer: Iona Macgregor
Strategy Planner: Adelaide Day-Collett
Group Account Director: Ben Frost
Account Director: Nick John
Agency Producer: Esta Lau
Director: Alex Roberts
Executive Producer: Nick Simkins
Producer: Amy Dymond
Edit: Arc Edit
Editor: Lucas Baynes
Music Composition: Otis
Sound Production: Squeak E Clean Studios