Tuvalu and the threat of climate change via The Monkeys, Part of Accenture Song

21 November 2022

Creative Agency: The Monkeys, part of Accenture Song

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Tara Ford: "A sobering chapter of a world facing the realities of climate change.”

The Pacific island nation of Tuvalu has teamed with global creative agency The Monkeys, part of Accenture Song, and Collider to co-create the beginnings of a Digital Nation starting with a digital twin of one of its islands.

During a three-minute address at the UN Climate Change Conference (COP27), Simon Kofe, the Minister of Justice, Communication & Foreign Affairs of Tuvalu, announced that due to the ongoing effects of climate change, Tuvalu may eventually be forced to move its country entirely online. 

The address signals the beginning of a continuing project to catalogue, map, record and save as much of Tuvaluan island life as possible—including historical documents, records of cultural practices, family albums and traditional song—in the metaverse.

The Monkeys also helped Tuvalu create a dedicated website where visitors can help show support for the country’s future.

Simon Kofe, said: “The tragedy of this outcome cannot be overstated. But because the world has not acted, we must. Tuvalu could be the first country in the world to exist solely in the metaverse – but if global warming continues unchecked, it won’t be the last.”

Tara Ford, chief creative officer of The Monkeys, said, “This is such an important project and collaboration, and one where digital transformation and storytelling sit at the heart. It’s an ongoing undertaking, signaling a new and sobering chapter of a world facing the realities of climate change.”

This message was communicated to media outlets around the world by Thrive PR, rallying the public to show their support.


Speech Film & Website Credits:

Agency: The Monkeys, part of Accenture Song

Co-Founder & Group CEO: Mark Green

Co-Founder & Group Chief Creative Officer: Scott Nowell

General Manager: Kezia Quinn

Chief Creative Officer: Tara Ford

Executive Creative Director: Barbara Humphries

Head of Innovation: Beth O'Brien

Creative Director: Cameron Bell

Creative Director: Sam Dickson

Senior Art Director: Alex Polglase

Senior Copywriter: Jake Ausburn

Head of Production: Penny Brown

Digital Producer: Tamara Wohl

Digital Design Lead: Eva Godeny

Head of Planning: Hugh Munro

GTM & Strategy Director, Sustainability Studio: Lucy Sundberg

Production House: Collider

Director: Glenn Stewart

EP/Producer: Karen Bryson

Managing Dir: Rachael Ford-Davies

Post Production: Collider Studio

3D Animation: Glenn Stewart

Additional Vfx: Joseph Harper

Colourist: Matt Fezz

PR: Thrive

CEO: Leilani Abels

Senior Account Director: Nathan McGregor

Senior Account Manager: Tess McDonald

Senior Account Manager: Anna Laskaris

Senior Account Executive: Maddy Beck

Account Coordinator: Sarah Nguyen

Account Coordinator: Sophie Thomason

Development team:

Tech Lead: Surya Winata

React Developer: Jasmine The

React Developer: Steve Deng

Music and Sound: MassiveMusic

Creative Director: Ryan Dickinson

Composer: Haydn Walker

Sound Design: Simon Kane

Executive Producer: Katrina Aquilia

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