Toyota's LandCruiser 300 in campaign via Saatchi & Saatchi Australia

31 January 2022

Creative Agency: Saatchi & Saatchi

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This LandCruiser drives us home.
Toyota, in its latest campaign to launch the LandCruiser 300, Toyota drives home how the LC300 doesn’t just take you anywhere in Australia, it also gets you home with comfort and ease. 
The integrated campaign, created by Saatchi & Saatchi Australia, celebrates both the LandCruiser and the legion of drivers who traverse all parts of Australia in their trusty 4WD.
The ‘This LandCruiser drives us home’ campaign platform is brought to life via an anthem that embodies the many stories, experiences and adventures that take place throughout Australia.
Along with highlighting the all-new range, the campaign shines a spotlight on the heritage of the LandCruiser in Australia, including the important role they have played in exploring, and helping to build, the country. It is set to roll out across broadcast, digital, OOH, print, CRM, sponsorships, radio and in-store.

Sean Hanley, Vice President, National Sales, Marketing & Franchise Operations, Toyota Australia: “This campaign represents the very essence of what LandCruiser stands for and I couldn’t be prouder of the team involved for bringing this to life in such an entertaining way.”  
Andrew Wearing, Senior Manager, Brand Management & Communications, Toyota Australia: “What better way to honour and celebrate our diverse drivers, who have made LandCruiser a 4WD legend, than with their very own anthem. An anthem that encourages them to get out there in their LandCruiser again.
“We wanted something that, like the LC, would bring a smile to our drivers’ faces and be sung by all ages, throughout the ages.”
Simon Bagnasco, Executive Creative Director, Saatchi & Saatchi Australia: “This campaign was driven by a simple truth. Lots of vehicles can get you to the most remote and beautiful parts of our country, but there’s only one we know that will always get us back home.”

Client: Toyota Motor Corporation Australia
Senior Manager - Brand Management & Communications: Andrew Wearing
Manager, Communications – Commercial and Brand: Jeremie Smith
Senior Commercial Communications Coordinator: Kirsten Wood
Senior Commercial Communications Coordinator: Brooke Butkiewicz

Creative Agency: Saatchi & Saatchi Australia
Chief Creative Officer: Mike Spirkovski
Executive Creative Director: Simon Bagnasco
Creative Director: Lee Sunter
Senior Creatives: Phil Harkness & Jack Wall
Executive Producer: Lucy Trengove & Michael Demosthenous
Senior Integrated Producer: Holly De Roy
Design Production Director: Kim Avetta
Head of Design: Tod Duke-Yonge
Head of Design (Melb): Matt Alpass
Studio Director: Dan Meyers
Senior Studio: Ashley New
Chief Client Officer: Ben Court
Chief Strategic Officer: Alex Speakman
Group Account Director: Damiano Di Pietro
Planning Director: Joe Heath
Senior Account Director: Kenyon Marais
Senior Account Manager: Jessie Spencer
Account Executive: Alex Karanicolas

Production Company: MOFA
Executive Producer: Llew Griffiths
Director: Nick Kelly

Producer: Allison Lockwood
BTS: Hayden Somerville
DOP: Jeremy Rouse
Casting: Citizen Jane
Casting Director: Natalie Jane Harvie

Post Production: ALT VFX
Head of VFX: Andrew Hellen
Post Supervisor: Ant Newton
Executive Producer (Melb): Eyvonne Carfora

Editing: ARC Edit
Editor: Johanna Scott 
Senior Producer: Freya Maddock
Colourist: Trish Cahill

Sound House: Song Zu
Musical Director: Ramesh Sathiah
Composer: Nathan Cavaleri
Original song lyrics: Saatchi & Saatchi
Sound Engineer: Simon Kane

General Manager/ EP: Katrina Aquilia

Photography: Louis&Co
Photographer: Ian Butterworth
Executive Producer: Louis Molines
Producer: Camilla Carey

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