Showcasing the many options provided by Toyota over the past 25 years.
Toyota Australia has launched the next phase of its integrated campaign ‘In Our Nature’, highlighting its electricification journey over the past 25 years, starting with the Prius. Today, this journey includes over 300,000 hybrid electric vehicles sold across Australia.
Created by Saatchi & Saatchi Australia, the campaign showcases the many options provided by Toyota over the past 25 years for customers, and the journey of sustainable options that will continue on into the future.
Vin Naidoo, chief marketing officer for Toyota Australia, said: “Toyota has been a leader in innovation and providing electrified vehicle solutions for over 25 years, and continues to do so, with an ever-expanding electrified product suite, including innovations in alternative fuels like hydrogen. This campaign is a reminder of our commitment to continuing to deliver electrified and sustainable options for Australians.”
Simon Bagnasco, head of creativity at Saatchi & Saatchi Australia, said: “As the take-up of electrified vehicles continues to grow, we wanted to celebrate the 25 years of electric innovation Toyota has helped pioneer. Not just to celebrate the great work Toyota has already done, but to look forward to what’s coming next on Toyota’s journey to a lower emission future.”
‘In Our Nature’ rolls out across key channels including broadcast, digital, OOH and in-store.
Credits:
Client: Toyota Motor Corporation Australia
Senior Manager – Brand Management & Communications: Andrew Wearing
Manager, Communications – Commercial & Brand: Kylie Graham
Senior Brand Communications Coordinator: Britt Hennessy
Senior Brand Communications Coordinator: Braden Churcher
Brand Communications Coordinator: Amber Mottram
Creative Agency: Saatchi & Saatchi Australia Head of Creativity: Simon Bagnasco
Creative Director: Lee Sunter
Creative: Ryder Stevens, Mac Wright, Robert Gooden
Executive Producer - Head of TV + Content: Michael Demosthenous
Senior Broadcast Producer: Jules Jackson Senior Integrated Producer: Holly De Roy
Chief Client Officer: Ben Court Chief Strategic Officer: Alex Speakman
Group Business Director: Damiano Di Pietro Snr. Business Director: Zoe Kypros
Snr. Business Manager: Lauren Sotelo Business Manager: Elina Nassif
Media: Spark Foundry
Production Company: Revolver
Managing Partner/Co-Owner: Michael Ritchie
Executive Producer/Partner: Pip Smart
Director: Stephen Carroll
Producer: Alex Taussig
Director of Photography: Sam Chiplin
Stills Photography:
Photographer: Josh Robenstone
Producer: Harrison Mark, Amy Henderson
Post Production: Prodigious
Post Production:
The Editors: Bernard Garry
VFX: Blockhead
Colourist: Ben Eagleton
Music Composition: Ballad
Audio Post Production: Ballad & Squeak E. Clean Studios
