Toyota's ‘In Our Nature’ via Saatchi & Saatchi Australia

2 December 2022

Creative Agency: Saatchi & Saatchi

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Showcasing the many options provided by Toyota over the past 25 years.

Toyota Australia has launched the next phase of its integrated campaign ‘In Our Nature’, highlighting its electricification journey over the past 25 years, starting with the Prius. Today, this journey includes over 300,000 hybrid electric vehicles sold across Australia.

Created by Saatchi & Saatchi Australia, the campaign showcases the many options provided by Toyota over the past 25 years for customers, and the journey of sustainable options that will continue on into the future.

Vin Naidoo, chief marketing officer for Toyota Australia, said: “Toyota has been a leader in innovation and providing electrified vehicle solutions for over 25 years, and continues to do so, with an ever-expanding electrified product suite, including innovations in alternative fuels like hydrogen. This campaign is a reminder of our commitment to continuing to deliver electrified and sustainable options for Australians.”

Simon Bagnasco, head of creativity at Saatchi & Saatchi Australia, said: “As the take-up of electrified vehicles continues to grow, we wanted to celebrate the 25 years of electric innovation Toyota has helped pioneer. Not just to celebrate the great work Toyota has already done, but to look forward to what’s coming next on Toyota’s journey to a lower emission future.”

‘In Our Nature’ rolls out across key channels including broadcast, digital, OOH and in-store.


Client: Toyota Motor Corporation Australia

Senior Manager – Brand Management & Communications: Andrew Wearing

Manager, Communications – Commercial & Brand: Kylie Graham
Senior Brand Communications Coordinator: Britt Hennessy
Senior Brand Communications Coordinator: Braden Churcher

Brand Communications Coordinator: Amber Mottram

Creative Agency: Saatchi & Saatchi Australia Head of Creativity: Simon Bagnasco

Creative Director: Lee Sunter
Creative: Ryder Stevens, Mac Wright, Robert Gooden
Executive Producer - Head of TV + Content: Michael Demosthenous

Senior Broadcast Producer: Jules Jackson Senior Integrated Producer: Holly De Roy

Chief Client Officer: Ben Court Chief Strategic Officer: Alex Speakman

Group Business Director: Damiano Di Pietro Snr. Business Director: Zoe Kypros

Snr. Business Manager: Lauren Sotelo Business Manager: Elina Nassif


Media: Spark Foundry


Production Company: Revolver

Managing Partner/Co-Owner: Michael Ritchie

Executive Producer/Partner: Pip Smart

Director: Stephen Carroll

Producer: Alex Taussig

Director of Photography: Sam Chiplin


Stills Photography:

Photographer: Josh Robenstone

Producer: Harrison Mark, Amy Henderson

Post Production: Prodigious


Post Production:

The Editors: Bernard Garry

VFX: Blockhead

Colourist: Ben Eagleton


Music Composition: Ballad

Audio Post Production: Ballad & Squeak E. Clean Studios

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