Toyota Australia's 'Unbreakable Connection' for HiLux via Saatchi & Saatchi

25 September 2023

Advertiser: Toyota
Creative Agency: Saatchi & Saatchi
Media Agency: Spark Foundry

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The special bond that exists between Hilux and its owners.

Toyota HiLux owners have a special place in their hearts for their ute, an unbreakable connection that has been built over 50 years. Toyota Australia has brought to life the special bond that exists between Hilux and its owners.

This instalment explores the power of the unbreakable connection to bring everyone closer to the people that matter to them.

The story follows a couple experiencing a few bumps in the road of their relationship; once apart from each other, their shared love of the HiLux and all that it delivers ultimately saves the day and brings them back together – stronger than ever.

The campaign platform will be activated across key partnerships, out-of-home, broadcast, digital, radio, in-store and CRM.

Vin Naidoo, Toyota Australia CMO, said the company knows that Australia has a special relationship with the Toyota Hilux.

"It's an unbreakable connection that has been built up over 50 years and is certainly one we are very proud of," said Naidoo.

Steve Cochran, chief creative officer at Saatchi & Saatchi, said there’s a hugely strong legacy of work for HiLux in Australia.

"The opportunity to continue that is both a privilege and a kind of responsibility. We certainly hope the country thinks we’ve done that legacy proud with this fun new iteration," he said.




Client: Toyota Motor Corporation Australia

Senior Manager – Brand Management & Communications: Andrew Wearing

Manager, Communications – Commercial & Brand: Kylie Graham

Senior Brand Specialist – Commercial Vehicles: Brooke Butkiewicz

Senior Brand Specialist - Commercial Vehicles: Yaz Malcolm


Creative Agency: Saatchi & Saatchi

Chief Creative Officer: Steve Cochran

Creative Director: Piero Ruzzene, Kerem Sekerci

Creative: Jake Blood, Hannah Payton, Mac Wright

Head of Design: Tod Duke-Yonge

National Director of Production - Michael Demosthenous

Senior Integrated Producer - Esta Lau, Holly De Roy

Chief Client Officer: Ben Court

Exec Strat Director: Alex Speakman & Joe Heath

Group Business Director: Zoe Kypros

Snr. Business Director: Melanie Bunn

Business Director: Jessie Roper

Senior Business Manager: Lauren Sotelo

Business Executive: Miles Donellan


Media: Spark Foundry


Production Company: Scoundrel

Director – Tim Bullock

Executive Producers – Adrian Shapiro, Kate Gooden

Producer – Claire Kelly

DOP – Shelly Farthing-Dawe

Casting – i4Casting, Nick Hamon Casting

Editor/Post Production – Adam Wills

Colourist: Edel Rafferty

Sound Designer - Simon Kane @ MassiveMusic

Music Supervision - Michael Szumowski @ Big Sync Music

Production Company: Louis&Co

Executive Producer: Louis Molines

Producer: Luke Della Santa

Director / Photographer: Ian Butterworth

2nd Unit Photographer: Klint Collier

Digi Tech: Glenn Pokorny

Assistant: Ben Harris

D.O.P: Danny Ruhlmann ACS

1st AC: Tom Brooks

2nd AC/Data: Glen Soicher

Heliguy Drone Pilot: Tony Driver

Heliguy Drone Camera: Nathan Richards

Precision Driver: Ben Toyer

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