The special bond that exists between Hilux and its owners.
Toyota HiLux owners have a special place in their hearts for their ute, an unbreakable connection that has been built over 50 years. Toyota Australia has brought to life the special bond that exists between Hilux and its owners.
This instalment explores the power of the unbreakable connection to bring everyone closer to the people that matter to them.
The story follows a couple experiencing a few bumps in the road of their relationship; once apart from each other, their shared love of the HiLux and all that it delivers ultimately saves the day and brings them back together – stronger than ever.
The campaign platform will be activated across key partnerships, out-of-home, broadcast, digital, radio, in-store and CRM.
Vin Naidoo, Toyota Australia CMO, said the company knows that Australia has a special relationship with the Toyota Hilux.
"It's an unbreakable connection that has been built up over 50 years and is certainly one we are very proud of," said Naidoo.
Steve Cochran, chief creative officer at Saatchi & Saatchi, said there’s a hugely strong legacy of work for HiLux in Australia.
"The opportunity to continue that is both a privilege and a kind of responsibility. We certainly hope the country thinks we’ve done that legacy proud with this fun new iteration," he said.
Credits:
Client: Toyota Motor Corporation Australia
Senior Manager – Brand Management & Communications: Andrew Wearing
Manager, Communications – Commercial & Brand: Kylie Graham
Senior Brand Specialist – Commercial Vehicles: Brooke Butkiewicz
Senior Brand Specialist - Commercial Vehicles: Yaz Malcolm
Creative Agency: Saatchi & Saatchi
Chief Creative Officer: Steve Cochran
Creative Director: Piero Ruzzene, Kerem Sekerci
Creative: Jake Blood, Hannah Payton, Mac Wright
Head of Design: Tod Duke-Yonge
National Director of Production - Michael Demosthenous
Senior Integrated Producer - Esta Lau, Holly De Roy
Chief Client Officer: Ben Court
Exec Strat Director: Alex Speakman & Joe Heath
Group Business Director: Zoe Kypros
Snr. Business Director: Melanie Bunn
Business Director: Jessie Roper
Senior Business Manager: Lauren Sotelo
Business Executive: Miles Donellan
Media: Spark Foundry
Production Company: Scoundrel
Director – Tim Bullock
Executive Producers – Adrian Shapiro, Kate Gooden
Producer – Claire Kelly
DOP – Shelly Farthing-Dawe
Casting – i4Casting, Nick Hamon Casting
Editor/Post Production – Adam Wills
Colourist: Edel Rafferty
Sound Designer - Simon Kane @ MassiveMusic
Music Supervision - Michael Szumowski @ Big Sync Music
Production Company: Louis&Co
Executive Producer: Louis Molines
Producer: Luke Della Santa
Director / Photographer: Ian Butterworth
2nd Unit Photographer: Klint Collier
Digi Tech: Glenn Pokorny
Assistant: Ben Harris
D.O.P: Danny Ruhlmann ACS
1st AC: Tom Brooks
2nd AC/Data: Glen Soicher
Heliguy Drone Pilot: Tony Driver
Heliguy Drone Camera: Nathan Richards
Precision Driver: Ben Toyer
