TikTok's ‘Now you know’ via We Are Social

15 August 2022

Creative Agency: We Are Social
Media Agency: Zenith

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“There’s a huge misconception that TikTok is exclusively for lip-sync and dance videos."

TikTok has released its first Australian-made TVC as part of their latest integrated brand campaign, in partnership with socially-led creative agency We Are Social.

The ‘Now you know’ campaign, entirely filmed and produced locally, is a celebration of the entertaining, enriching and diverse content available on TikTok, aiming to position the social app as a trusted entertainment platform for Australians of all ages.

The campaign celebrates the best of TikTok learning and features Australian creators including @shepmates, @theaussierapunzel, @chebbo, @astrokirsten, @shesgotlegs, @tom_ismyname and @himynameispriya, entertaining the audience with their top tips, from how to capture a huntsman spider to how to make banana skin taste like bacon.

‘Now you know’ launches with a hero 30” film across TV, Cinema, BVOD and Social and will be supported with extensive out of home. The campaign also features a TikTok hub showcasing some of the best edu-tainment content and creators available on the platform.

Serena Leith, marketing director ANZ at TikTok, said: ”TikTok Australia has always been super passionate about utilising the amazing local creator, creative, production and entertainment industry talent we have at our fingertips, which is why we were so excited to finally craft our first wholly Aussie TVC.

Shot over one day and night in Sydney, we collaborated with Australian agency, creative, production, creator and audio partners to craft a fun, lighthearted piece of video content to showcase some of the most interesting life hacks to be found on TikTok, via truly Australian cultural truths - with everything from BBQs, to spiders, to mullets and even aliens.”

Ben Clare, executive creative director at We Are Social Australia, said: “There’s a huge misconception that TikTok is exclusively for lip-sync and dance videos. Over the last few years, it has become one of the largest learning platforms in the world, home to everything from cleaning hacks, to astrophysics to how to put sunscreen on a toddler without the drama. It’s the home of everything you never knew you needed, and we wanted to celebrate that in an equally entertaining way.”


Brand: TikTok Australia 

Marketing Director AU/NZ: Serena Leith 

Marketing Manager AU/NZ: Olivia Platt 

Marketing: Lou Campbell 

Marketing Specialist: Aoife Bergin 


Creative Agency: We Are Social Australia 

Executive Creative Director: Ben Clare 

Copywriter: Jono Shannon 

Art Director: Alex Newman 

Senior Producer: Lucinda Hayden 

Account Director: Dennelle Exton 

Designer: Oliver Ryan 


Production Company: Short Term Girlfriend 

Director: Toby Morris 

Executive Producer: Melanie Reardon 

Dop: Mitch Ayers 

Casting: Mcgregor Casting 


Editor: Tim Eddy

Music & Sound: Noise International 

Grade & Online: Matt Fezz 


Media Agency: Zenith Media 

Strategy Director: Kelly Mallia 

Group Business Director: Katrina Stratton 

Account Director: Becky Mcmillan 

Account Manager: Cecily Walker-Cox 

Account Coordinator: Elina Hu


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