Featuring nine life-sized Zeros tending to a jackpot winner’s every wish.
The Lottery Office has appointed independent creative agency Richards Rose and together have launched 'Get more zeros in your life' – a long-term idea to work across brand and performance channels.
Established in 2018, The Lottery Office is the Australian pioneer of the international lottery industry, allowing Australians to confidently purchase tickets in the world’s biggest lotteries where jackpots can reach more than $1 billion.
Directed by Ariel Martin from Scoundrel, the launch spot takes place on a vast estate and sees a dedicated team of nine life-sized Zeros tending to a jackpot winner’s every wish.
After preparing a degustation, detailing the supercar fleet, and loading the private jet, the Zeros line up poolside with the winner, alluding to the stratospheric amount of one billion.
Jaclyn Wood, CEO of The Lottery Office, said the company has enjoyed working with the team at Richards Rose to develop an enduring brand strategy and entertaining creative platform.
"They deployed their Move Model to unlock an emotive and compelling idea that helps us effectively bring our brand and retail operating system together, which is a first for our business," she said.
Digby Richards, CEO of Richards Rose, said winning an international jackpot with The Lottery Office can mean hundreds of millions, even billions of dollars.
"‘Get more zeros in your life’ is a fun, simple and memorable idea that we feel will capture Australia’s imagination," said Richards.
"We’re thrilled to partner with The Lottery Office and thank the talented teams at Scoundrel, Fin Design, MassiveMusic and Nunn Media for helping us bring this glorious daydream to life.”
The first chapter of the campaign launches on TV, video, OOH, digital, print, radio and social this week.
Credits:
Client: The Lottery Office
CEO: Jaclyn Wood
Head of Digital Marketing: Jess Cheng
Agency: Richards Rose
CEO: Digby Richards
Executive Creative Director: Adam Rose
Senior Copywriter: Dom McCormack
Senior Art Director: Liam Hillier
Senior Producer: Amber Quin
Senior Strategist: Dennis Hurley
Account Manager: Isha Karnik
Account Executive: Sarah Racheha
Studio Manager: Alistair Donald
Production Company: Scoundrel
Director: Ariel Martin
Executive Producer: Adrian Shapiro
Producer: Morgan Benson-Taylor
Offline: ARC EDIT
Editor: Drew Thompson
Post Production: Fin Design & Effects
VFX Supervisor: Mikey Brown
VFX Producer: Isabelle Howarth
Motion Graphics: Ash Carter
Photographer: Nicholas Wilson
Retouching: Alistair Donald & Mark Sterne
Music: MassiveMusic
Creative Director: Ramesh Sathiah
Sound Design: Damien Waddell
Music Producer: Katrina Aquilia
Media: Nunn Media
