The Hairy Pill's 'Grow On' via iD Collective

5 March 2024

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Four iconic characters living their best life, with their best hair.

Full-service communications agency iD Collective has added hair loss treatment company The Hairy Pill to its client list, alongside a new campaign for the brand.

The Hairy Pill has engaged iD’s digital and creative strategy teams to create and deliver a brand campaign focussing on engagement and conversion, appealing to both male and female audiences focussed on the health and wellness industries requiring hair loss treatments.

The latest campaign for The Hairy Pill ‘Grow On’ is an Australia-wide TVC & social campaign that introduces four iconic characters living their best life, with their best hair.

Presenting: Mike’s Curls, Brad’s Bowl Cut, Rebecca’s Bangs & Marie’s Messy Bun.

From creative concept development to production for TVC, social and digital video, the iD team have loved bringing this campaign into Australian homes encouraging everyone to ‘Grow On’ with The Hairy Pill. 

The Hairy Pill joins the iD family, after making a bold entrance to the Australian market and cementing itself as a leading hair-loss treatment provider. 

The Hairy Pill boasts a one pill solution for Aussies facing hair loss, pioneering their business exclusively through the digital space.

The Hairy Pill is an accessible, patented pill that is made available via online prescriptions ensuring a smooth experience for all users. 

Alex Pavone, head of digital & creative said working with The Hairy Pill has been extremely rewarding.

“Developing their original brief of social assets into a much larger-scale campaign with our creative strategy teams to ensure brand relevancy, brand consideration and conversion,” she says.



Dir. Julian Lucas
Art Dept. Bianca Milani
Production: OneHouse
Photography: Ryan Creevey
iD Collective

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