To lead Western Australians to an intelligent energy future.
How Western Australia produces, uses, stores and shares energy is changing.
With a commitment to renewable generation, batteries and DER technologies, the new energy system isn’t just made up of energy companies - it’s made up of every Western Australian. It’s a customer led energy system, and Synergy are here to orchestrate it.
The new brand campaign from Synergy and Wunderman Thompson Perth helps people understand that change is afoot. It works to introduce an evolving, interconnected energy network where individual usage habits can benefit everyone in a ‘Greater, connected’ system.
Hayley Boneham, Synergy’s manager, brand and marketing, says that continuing to build trust in the Synergy brand is key.
“As we continue to evolve our energy landscape, it’s important for us to educate customers on what this means for them and the impactful role they can play in this transition," she said.
Lead strategist at Wunderman Thompson Perth, Barry Walker, said the agency has been working towards an intelligent energy future with Synergy since 2014.
"So it’s no surprise to see them taking the lead in arguably WA’s most important energy transition yet," he said.
Wunderman Thompson produced the campaign in partnership with the Penguin Empire, who made a return to the Perth production scene this year.
Kelsey Fraser, senior account director at Wunderman Thompson Perth, said from the Synergy crew through to production house, this job was an absolute dream team.
"We always trust Kelvin, Richard and the Penguin Empire crew to deliver top-quality work, and they did just that," said Fraser.
Rebecca Hargrave, Head of Brand, Marketing and Communications
Hayley Boneham, Manager, Brand and Marketing
Kate Zanetti, Brand and Marketing Partner
Leanne Pereira & Suzanne Beecroft, Brand and Production Leads
Michael Louw, Senior Design Specialist
Yang Liu, Design Specialist
Christie Haertel, Content and Channels Lead
Ivana Kostovich, Content Specialist
Wunderman Thompson Perth
Barry Walker, Head of Purpose Transformation
Paula Keamy, Creative Lead
Meg Watson, Art Director
Jordan Ellis, Copywriter
Kelsey Fraser, Senior Account Director
Imogen Butcher, Account Manager
Lauren Whyte, Account Executive
Anita Swami, Agency Producer
Chris Hyland, Senior Designer
Danny Coleman, National Operations Director
Phil Chapman, Studio Finished Artist
Richard Vilensky, Director, Penguin Empire
Kelvin Munro, Producer, Penguin Empire
Mick McDermott, Cinematographer
Clayton Jauncey, Production Designer
Kylie Clifford, Stylist
Kate Farmer, Make-up
John Fairhead, 1st Assistant Director
Andrew Piercy, Gaffer
Henry Richards, Grip
Alexandra Nell, Production Coordinator
Arthur Bienkowski, 1st Assistant Camera
Nick Gallagher, Sound Designer, Cue Sound
Anika Fourie, Producer, Cue Sound
Finlay MacKay, Photography
Megan Carpenter, Casting, Toesox Casting
Denzil Heeger, Editor, Manimal Post
Dave McDonnell & Rick Grigsby, VFX, Last Pixel
Steve Vojkovic, Grade & Online, Boogie Monster
Bonnie Law, Executive Producer, Music, Heckler Sound
Johnny Green, Composer, Music, Heckler Sound
Match & Wood
Victoria Valova, National Operations Director
Jodie Allen, Communications Director
Ella-Jane Williams, Communications Manager