Synergy's ‘Greater, connected’ system via Wunderman Thompson Perth

22 November 2023

Creative Agency: Wunderman Thompson
Media Agency: Match & Wood

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To lead Western Australians to an intelligent energy future.

How Western Australia produces, uses, stores and shares energy is changing.

With a commitment to renewable generation, batteries and DER technologies, the new energy system isn’t just made up of energy companies - it’s made up of every Western Australian. It’s a customer led energy system, and Synergy are here to orchestrate it.

The new brand campaign from Synergy and Wunderman Thompson Perth helps people understand that change is afoot. It works to introduce an evolving, interconnected energy network where individual usage habits can benefit everyone in a ‘Greater, connected’ system.

Hayley Boneham, Synergy’s manager, brand and marketing, says that continuing to build trust in the Synergy brand is key.

“As we continue to evolve our energy landscape, it’s important for us to educate customers on what this means for them and the impactful role they can play in this transition," she said.

Lead strategist at Wunderman Thompson Perth, Barry Walker, said the agency has been working towards an intelligent energy future with Synergy since 2014.

"So it’s no surprise to see them taking the lead in arguably WA’s most important energy transition yet," he said.

Wunderman Thompson produced the campaign in partnership with the Penguin Empire, who made a return to the Perth production scene this year.

Kelsey Fraser, senior account director at Wunderman Thompson Perth, said from the Synergy crew through to production house, this job was an absolute dream team.

"We always trust Kelvin, Richard and the Penguin Empire crew to deliver top-quality work, and they did just that," said Fraser.




Rebecca Hargrave, Head of Brand, Marketing and Communications

Hayley Boneham, Manager, Brand and Marketing

Kate Zanetti, Brand and Marketing Partner

Leanne Pereira & Suzanne Beecroft, Brand and Production Leads

Michael Louw, Senior Design Specialist

Yang Liu, Design Specialist

Christie Haertel, Content and Channels Lead

Ivana Kostovich, Content Specialist


Wunderman Thompson Perth

Barry Walker, Head of Purpose Transformation

Paula Keamy, Creative Lead

Meg Watson, Art Director

Jordan Ellis, Copywriter

Kelsey Fraser, Senior Account Director

Imogen Butcher, Account Manager

Lauren Whyte, Account Executive

Anita Swami, Agency Producer

Chris Hyland, Senior Designer

Danny Coleman, National Operations Director

Phil Chapman, Studio Finished Artist


Penguin Empire

Richard Vilensky, Director, Penguin Empire

Kelvin Munro, Producer, Penguin Empire

Mick McDermott, Cinematographer

Clayton Jauncey, Production Designer

Kylie Clifford, Stylist

Kate Farmer, Make-up

John Fairhead, 1st Assistant Director

Andrew Piercy, Gaffer

Henry Richards, Grip

Alexandra Nell, Production Coordinator

Arthur Bienkowski, 1st Assistant Camera

Nick Gallagher, Sound Designer, Cue Sound

Anika Fourie, Producer, Cue Sound

Finlay MacKay, Photography

Megan Carpenter, Casting, Toesox Casting

Denzil Heeger, Editor, Manimal Post

Dave McDonnell & Rick Grigsby, VFX, Last Pixel

Steve Vojkovic, Grade & Online, Boogie Monster

Bonnie Law, Executive Producer, Music, Heckler Sound

Johnny Green, Composer, Music, Heckler Sound


Match & Wood

Victoria Valova, National Operations Director

Jodie Allen, Communications Director

Ella-Jane Williams, Communications Manager

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