Snack Brands Australia has kicked off an interactive campaign for CC's Corn Chips.
Created by digital creative agency Pusher, the "CC's Stare Challenge" game invites contestants to activate their webcam for a virtual "staring contest" with an attractive girl on a train, while various characters from CC's commercials come into frame to try and distract the player.
The "CC's Stare Challenge" campaign is running across digital and social media.
