Squarespace unites two nations across 'The Ditch'

8 April 2024

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Marrying Australians and Kiwis who can’t choose which country to have the ceremony.

Customisable website building company Squarespace has revealed its first Trans-Tasman brand campaign in Australia and New Zealand. 

Squarespace is tapping into the notion that a business idea can come from anywhere, encouraging both Australians and Kiwis to look under their nose for an opportunity to monetise what they already know or have.

The company brings this to life with the ad concept of a boat captain who creates a modern business idea called ‘Hitch on the Ditch’, marrying Australians and Kiwis who can’t choose which country to have the ceremony in on his own boat.

With January seeing the highest annual growth rate of household spending, the campaign highlights how everyday Australians, who might be looking to diversify revenue streams using existing resources, can grow their income in light of cost of living pressures.

Squaresapce senior marketing manager ANZ Alex Neilson said modern day entrepreneurs know that finding success doesn’t mean always coming up with a category-defining idea.

"This brand campaign aims to challenge the standard definition of entrepreneurship and encourages more Aussies and Kiwis to see what opportunities lie right in front of them. A good idea can come from anywhere, and at Squarespace we believe that a website can really help bring your idea to life," said Neilson.

The brand campaign will be showcased across TV, online radio, digital, video and social across both ANZ from today. It was spearheaded by Squarespace’s in-house creative team.

Squarespace senior creative manager Ben Hodgin said as while Australians and Kiwis have many similarities, there’s also a friendly rivalry that exists between the two which tends to lead to some cheeky banter.

"We decided to lean into that as the core of the idea and started by looking at the halfway point between the two countries. Or, neutral territory if you will. Turns out, it’s in the middle of the Tasman Sea. We asked ourselves, who would start a business here? Enter Captain Kev," said Hodgin.




Client / In-House Creative: Squarespace

Chief Creative Officer: David Lee

VP, Creative: Ben Hughes

Senior Director, Creative: Gui Borchert 

Senior Creative Manager: Ben Hodgin

Staff Copywriter: Adam Bailey

Staff Art Director: Bart Graziana

Brand Designer: Jaycee Masucci

Senior Motion Designer: Jon Sudarkasa

Senior Director, Creative Production & Operations: Erica Kung

Staff Producer: Marisa Wasser

Head of Business Affairs: Kiersten Bergstrom-Pavlik

Business Affairs Manager: Luke Richard

Staff Video Editor: Sarah Harvey

Senior Director, Creative & Brand Strategy: Nate Skinner

Brand & Creative Strategy Manager: Olivia Cohen

Social Media Strategist: Celeste Scott

VP, International & GTM: Jacqueline Gonzales

Director, International Marketing: Michael Stocks

Senior Marketing Manager: Alex Neilson


Production: Academy Films

Bulgaria Service Company: B2Y

Director: Gui Borchert

Director of Photography: Stuart Graham

Production Designer: Kristian Lekov

Line Producer: Megan Porche

Executive Producer: John Nguyen


Post: Blacksmith

Colorist: Mikey Penanich

VFX Supervisor: John Shirley

Online Artist: John Shirley, Louis Schacte

Compositor: Dylan Nett

Producer: Therese Mayer

Colour Producers: Adam Vevang, Dan Butler 

Managing Director: Meghan Lang Bice


Music: Epidemic Sound

ES_Meet Me in Montmartre - The Fly Guy Five 


Mix + Sound Design: Lime

Audio Mixer: Jeff Malen

Audio Assistant: Jeremy Nichols

Associate Producer: Cassie Underwood 

Executive Producer: Susie Boyajan 

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