Spotify has used its listener data to create a witty outdoor campaign that will roll out in 14 countries.
Spotify has launched its biggest outdoor campaign ever with hilarious truths from its user data in 2016.
The push is a global data-driven campaign that is themed around user stories and a close look at interesting moments that occurred throughout the year powered by how users interacted with Spotify in 2016.
For example, one UK billboard reads: “Dear 3,749 people who streamed ‘It’s The End Of The World As We Know It’ the day of the Brexit Vote. Hang in There.”
The campaign, developed by Spotify’s internal creative team, rolls out in 14 markets including Australia, New Zealand and the US.