11 May 2010

Advertiser: Icehouse

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Creative Director: Andrew Begg

Art Director: Chris Shurey

Designers: Chris Shurey, Andrew Begg

Director: Lee Rodgers

Producer: Simon Hoy

Traffic have developed the brand identity for Melbourne's latest ice sports and entertainment facility the Icehouse, and have applied this to the building interior and exterior, right down to the advertising and marketing collateral and launch TVC.

The campaign, including the TVC, has attempted to create an identity that fits with the essential ingredients of fun and entertainment, as well as the Olympic Winter Institute of Australia credentials and official Olympic training centre status. 

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