"The campaign’s refreshing approach is resonating across our global audience and the initial results have been impressive.”
Australian based CFD broker, Pepperstone, a year after launching its global brand campaign, See the Possibilities, is back with more, thanks to Saatchi & Saatchi New Zealand.
This new iteration plays off the success of the first campaign and once again takes us inside the minds of CFD (Contracts for Difference) traders. These two new humorous, offbeat stories are designed to cut through in the trading category and showcase how Pepperstone truly knows its clients.
Steve Cochran, Saatchi & Saatchi CCO said: “Talking to traders as an audience is akin to doing a B2B campaign, so once again the scripts were very much informed by the jargon and language that traders speak in. In fact, the Baby Scan spot was inspired by a true story told to us by a trader, stories don’t get much more relatable than that.”
Pepperstone appointed Saatchi & Saatchi as their global strategic and creative agency in 2021. Over the last year Pepperstone has continued to be one of the fastest growing companies within the CFD industry. In 2022 they also added more awards to their tally being rated number one for Overall Client Satisfaction, Value for Money, and Platform Features by Investment Trends; and more recently being awarded the “Broker of the Year 2022” by TradingView.
Tony Gruebner, Pepperstone’s chief marketing officer said: “We were excited to work with Saatchi & Saatchi NZ on the new iteration of our brand ads. With sophisticated humour, the campaign illustrates that at Pepperstone we understand the full array of emotions that our clients go through when trading, yet what ultimately binds them is the thrill of the challenge as they assess their risk positions. The campaign’s refreshing approach is resonating across our global audience and the initial results have been impressive.”
The two 30 second spots with 15 second cut downs have been translated into multiple languages for a global roll-out. These new films were produced by Eight Films and directed by Florence Noble, continuing the collaboration of last year.
Credits:
Client: Peperstone
Chief Marketing Officer: Tony Gruebner
Head of Marketing: Jodi Cutler
Senior Marketing Manager: Zoher Janif
Agency: Saatchi & Saatchi NZ
Chief Executive Officer: Mark Cochrane
Chief Creative Officer: Steve Cochrane
Executive Creative Director: Jordan Sky
Executive Producer: Jane Mill
Group Business Director: Aaron Hodgson
Business Director: Chase Sullivan
Production Company: Eight
Director: Florence Noble
Executive Producer: Claire Kelly
Music: Mike Newport
Sound: Franklin Road
