Designed to target people interested in university education and career advice.
Bespoke out-of-home and street poster company Revolution360, part of VMG, has created an eye-catching CBD campaign for leading tertiary arts education college, Collarts, using lenticular technology to engage potential students.
The multi-touchpoint campaign, which was planned and bought by independent media agency Match & Wood with creative by Sunday Gravy, has transformed several panels across high-traffic areas in Melbourne, using lenticular technology to create a 3D-effect that changes as pedestrians walk past.
Revolution360 was selected for its innovative approach to intercepting school leavers and mature-age students as they make their way through Melbourne.
The urban-focused campaign has been designed to target people interested in university education and career advice.
Collarts head of marketing and communications, Chris Parkes, said: “As a leading creative industries education provider, we are constantly looking to engage with our audiences through the most unique and interesting mediums. The lenticular opportunity put forward by Match & Wood delivers on that, allowing Collarts to continue to connect with audiences in a way that aligns to our brand ethos.”
Revolution360 national sales director, Josh Fitzgerald, said: “The use of lenticular technology for the Collarts campaign directly aligned with its vision of engaging young people, mature-age students and those interested in pursuing higher education in the arts, in a really innovative, creative way."
Ryan Hancock, implementation planning director at Match & Wood, said: “We were excited to bring the campaign proposition of ‘It’s only a dream ‘til it’s not’ to life in the real world, and lenticular technology was the ideal vehicle. As the eye-catching and multi-layered creative transforms to from dream state to reality, it brilliantly captures the idea that Collarts can help bring your creative career dreams to reality."
