R U OK?'s At Work campaign aims to remind people that while there are some awkward questions you shouldn’t ask at work – ‘are you ok?’ isn’t one of them.
"Conversations can be hard and it takes strength and courage to ask the question and really listen to what someone has to say," said R U OK? campaign director, Rebecca Lewis.
‘We’re using humour to capture people’s attention and remind them that they have the power to make a real difference by asking that simple question.’
The campaign will run across outdoor, digital and social.
Credits:
Creative agency: OgilvyOne
Client: RU OK?
Support: SuperFriend
