Publicis Worldwide launches campaign to support children impacted by trauma

10 February 2022

Creative Agency: Publicis Worldwide
Media Agency: Zenith

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The ‘Right to Imagine’ campaign aims to educate Australians.

Publicis Worldwide has launched an awareness campaign for Australian not-for-profit, Act for Kids, an organisation providing therapy and support to children and families who have experienced trauma or are at risk of harm.

The ‘Right to Imagine’ campaign aims to educate Australians about the significant impacts abuse and trauma can have on children’s cognitive development and shines a light on the increased demand for Act for Kids’ services throughout the Covid-19 pandemic.

With strategy and creative led by Publicis Worldwide, and media by Zenith – the campaign conveys the message that when a child suffers from trauma, the naivety of their imagination is taken away. Activity includes pro bono media across TV, radio, OOH, digital, print, and social media.

Act for Kids CEO Katrina Lines says children who have been abused or exposed to trauma may experience a range of cognitive developmental issues, which means they cannot always create situations in their mind.

Dr Lines: “This can sometimes impact their ability to do simple things, like playing with toys, dancing, or singing. We focus on creating safe environments for children to imagine and play, while receiving trauma-informed support which allows them to heal and lead happy lives.”

Publicis Worldwide Managing Director Simone Waugh: “For the last 25 years, Publicis Worldwide has proudly partnered with Act for Kids to raise the voice and defend the rights of thousands of children who experience trauma in Australia every year. This campaign will shine a light on the life-changing therapy Act for Kids provide to heal children, and to turn their lives around.”


Creative Agency – Publicis Worldwide Brisbane:

Ryan Petie – Executive Creative Director

Lee Griffin – Creative Director

Regan Clarke – Account Manager

Vicki Lee – Head of Broadcast & Content

Britt Groom – Broadcast & Content Producer


Media Agency – Zenith Media Australia


Production Company – The Producers:

Director – Mitch Kennedy 

Executive Producer – Tanya Spencer


Post and Audio Production – 3P:

Producer – Sally Thompson

Animation Creative Lead – Gwyn Dixon

VFX – Jason Guy

VFX - Ben Drake

Offline Editor - Georgia Mackay

Grade – Justin McDonald

Sound Designer – Heath Plumb


Music Composition – Ack Kinmonth

Casting – Miss Jane Casting

Location – Cremorne Theatre, QPAC

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