Inspiring men to take action and fight for their health.
Pilot, an Australian platform dedicated to advocating for, and providing, better healthcare for men, has continued its partnership with rising MMA star, Jack Della Maddalena, as he steps into the octagon at UFC 290 in Las Vegas for International Fight Week.
Pilot will continue to support Della Maddalena's career, while raising awareness, and providing resources and support, to empower men across Australia to reclaim their confidence through their health.
Although he is a prominent Australian MMA fighters, walking out onto the octagon to put on a show always comes with a side of nerves and pressure — feelings that can be paralleled to the sexual performance anxiety that men face daily.
Pilot’s in-house production team flew over to Perth to meet with Della Maddalena and create an ad about male sexual dysfunction that would resonate with Australian men.
In the campaign, Pilot and Della Maddalena personify the issue at hand by showing what the MMA star does best - fighting - in hopes of inspiring men to take action and fight for their health.
Instead of punching down on men who are suffering from sexual dysfunction, Pilot uses a lighthearted and humorous approach to tackle the issue while Della Maddalena personifies how difficult it can be on a bloke’s self esteem.
Together, Pilot and Jack want to open the dialogue around the importance of men taking charge of their physical, mental, and emotional health without hesitation or shame.
Credits:
Production - Pilot
