New South Wales VET offers students a career pathway.
The learning and career benefits of Vocational Education and Training are centre-stage in the I wish I’d known campaign created by The Works for the NSW Department of Education.
The campaign features nine former students as Vocational Education and Training (VET) ambassadors, each telling their story in a moving video. The 2”30 video of each ambassador is housed on YouTube, with 15-and six-second cut downs running across social media.
To tackle the decrease in VET enrolments, the NSW Department of Education tasked The Works with creating an authentic, inspirational and informative video content series with ambassadors to show high-school students, parents and carers that VET leads to aspirational careers and life outcomes.
Ambassador Jordan Peterson tells how he overcame severe dyslexia to attain a Certificate III in Engineering Medical Trade. He learned “hands-on” in his first apprenticeship as a mechanical engineer.
“People should always believe in themselves because you're your own harshest critic,” Peterson says.
NSW Department of Education manager strategic communications, Eduardo Carvallo Carrera, says students are ideal advocates for VET.
“There are no better advocates to show the benefits of VET than those who have undertaken one of our courses and gone on to achieve great things. The Works team presented the ‘I’d wish I’d known’ idea during the pitch and we’re delighted it has now come to life so comprehensively.”
The Works managing partner, Will Allen, says it was important to highlight the success stories of students.
“Many young people are often anxious and face uncertainty about what career paths they want to pursue. By telling the success stories of these nine ambassadors, we are shining a light on the options open to them when it comes to vocational education and training and the positive outcomes it can lead to.”
The Works, a creative agency and customer experience agency, is part of Capgemini.