Never leave your dog behind, says RSPCA

11 March 2016

Creative Agency: Saatchi & Saatchi

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RSPCA brings awareness to the danger of leaving dogs in hot cars.

RSPCA NSW has released an online video highlighting the dangers of leaving dogs in cars.

Created by Saatchi & Saatchi, Sydney, the short video titled 'Nodding Dog' highlights the simple but brutal fact that it can only take a short six minutes for a dog to die in a hot car.

RSPCA NSW executive manager marketing, Paige Gibbs, says each year the lives of thousands of dogs are at risk.

“Sadly, many dog owners are unaware that a quick coffee run or visit to the supermarket is putting their four-legged friends' lives at risk,” says Gibbs.

Saatchi & Saatchi Sydney ECD Mike Spirkovski says he hopes the campaign brings awareness to the risks of leaving a dog in a car and make difference in the death of man’s best friend.

RSPCA NSW and Saatchi & Saatchi partnered with Finch on the production, directed by Jae Morrison and with sound by Rumble Studios.

The video will run on Facebook and YouTube.

You can read more about the RSPCA's work here.

Credits

RSPCA NSW
Paige Gibbs, Executive Manager Marketing, Fundraising and Communications
Marianne Zander, Senior Manager Communications

Agency: Saatchi & Saatchi, Sydney
Executive Creative Director -- Mike Spirkovski
Associate Creative Directors -- Flavio Fonseca and Piero Ruzzene
Creatives -- Guy Collins and Robin Feiner
Executive Producer -- Paul Johnston
Digital Design -- Jake Bruce
Account Management -- Nick Braddy and Chelsea Lamond
Senior Content Manager -- Kristy Hughes
Senior Planner -- Joseph Smeaton

Production Company -- Finch
Director -- Jae Morrison
Managing Director/ EP -- Corey Esse
Producer -- Andy Mauger
Designer -- Neville Stevenson
Sound Design -- Rumble Studios
Post Production -- Finch
Colourist -- Neville Stevenson
Sound Design -- Tone Aston and Nat Joyce @ Rumble Studios

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