Nescafé Blend 43 returns with a new ‘The Perfect Blend of Bold & Smooth’ via Saatchi & Saatchi

3 March 2022

Creative Agency: Saatchi & Saatchi

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Sam Chappell: “Starting the day with a cup of Nescafé Blend 43 is an iconic Aussie ritual."

 Nescafé Blend 43, the homegrown coffee favourite roasted right here in Australia, has launched its latest campaign via Saatchi & Saatchi Australia.

To bring to life the bold and smooth flavour provided in every cup of Nescafé Blend 43, Saatchi & Saatchi has launched a new integrated campaign celebrating the unexpectedly good partnering of the two.

This is the second instalment of the ‘Bold & Smooth’ platform, following last year’s ‘Skimboarder’ execution, which was recognised as one of Australia’s most effective campaigns by Kantar.  

Shot by award-winning performance director Paul Middleditch, the humorous campaign aims to warmly remind Australians just how great the taste of Nescafé Blend 43 really is.

Sam Chappell, Creative Director, Saatchi & Saatchi: “Starting the day with a cup of Nescafé Blend 43 is an iconic Aussie ritual, that gets you energised and ready to greet the morning with a smile. With the help of Paul Middleditch, the next chapter in our ‘Bold & Smooth’ story celebrates that everyday moment in a light-hearted manner.”

Kim Littleton, Head of Marketing Soluble Coffee, Nestlé: “This new campaign tells another story of the connection between Nescafé Blend 43 and everyday Australian life. It celebrates the bold and smooth coffee taste Aussies have come to love, while also highlighting our brand’s authentic, positive and fun personality.”

The advert will be supported by an extensive campaign across multiple media channels, run in Australia and New Zealand.

To view Nescafé Blend 43’s ‘The Perfect Blend of Bold & Smooth’ campaign visit:

Client: Nestlé Australia

General Manager, Coffee & Dairy, Nestlé Oceania: Martin Brown

Head of Marketing, Soluble Coffee: Kim Littleton

Creative Agency: Saatchi & Saatchi Australia

Creative Director: Sam Chappell

Creative team: Ben de Klerk & Robert Bamford

Senior Broadcast Producer: Liz Nunan

Chief Strategy Officer: Iona Macgrego

Chief Client Officer: Helge Gruettke

Account Manager: Michelle Weekes

Production Company: PLAZ

Director: Paul Middleditch

EP/Producer: Peter Masterton
DoP: Tristan Milani

Post Production: The Editors
Editor: Peter Barton
Music & Sound Mix: Squeak E. Clean Studios

Sound Design: Simon Lister

Music Composition: Scott Langley

Executive Creative Producer: Karla Henwood
Media: UM

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