MG's 'Made You Look' for the MG4 Electric via Milk+Honey United

28 February 2024

Creative Agency: Milk + Honey United

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Redefining space and performance.

Milk+Honey United has been appointed by MG Motors for a special project to help launch its new MG4 Electric Vehicle in Australia and New Zealand.

The ‘Made You Look’ integrated campaign runs across film, radio, OOH, social and digital. Designed from the ground up the MG4s  EV platform redefines space and performance to create a hatch unlike anything anyone has seen before, while the 50:50 weight distribution and rear wheel drive makes the electric performance even more electrifying.

Add sleek European lines, cutting-edge tech, an impressive 530 km of range and a seven year warranty and no wonder it was awarded Car Sales Car of The Year 2023. 

David Hearty, general manager at MG Motors Australia, says with the MG4 electric the company has the opportunity to really set the pace and capitalise on its momentum.

"Built on MGs first Modular Scalable Platform, it will change the way you look at cars from now on, so it deserved a creative approach that would stand out as much as the MG4 itself," he says.

Steve Jackson, founding partner at Milk+Honey United, says with the agency's extensive auto experience, MG approached it for this important project to create an integrated campaign that would really cut through in this competitive market.

"Helping to both showcase the new hot as hell MG4 EV and further establish MG as a real contender in this part of the world," says Jackson.

Andy DiLallo, founding partner at Milk+Honey United, says the agency greatly appreciates the opportunity to help MG usher in a new era of EV vehicles.

"By bringing cutting edge technology along with sharp design to the masses," says DiLallo.



Client  - MG Motors Australia 

General Manager - David Hearty

Brand Manager - Laura D’Aspromonte

Marketing Coordinator - Barry Connell

EV Product Specialist - Nico Thiermann

Agency - Milk+Honey United

Founding Partner - Andy DiLallo

Founding Partner - Steve Jackson

Executive Producer - Susannah Myerson

Design Director - Ramon Rodriguez 

Production Company - Clockwork Films

Owner/MD - Jamie Cohen

Owner/EP - Heath George

Executive Producer - Alan Robinson

Director - Justin McMillan

DOP - Tim Tregoning

Post Production - The Editors

Executive Producer - Rita Gagliardi

Editor - Ryan Boucher

Music & Sound Design  - Massive Music

Media Agency - Joy Media 

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