Ingham’s first major campaign since 2005.
Ingham’s has set out to debunk common misconceptions of poultry-farming and showcase the commitments to animal welfare and sustainability that drive Australia’s largest poultry producer in its new campaign.
Kicking off the integrated campaign in late April 2023 in partnership with Nine Plus, this is Ingham’s first major campaign since 2005, following the company undertaking significant research and a major brand refresh – including launching new packaging across all products.
Ingham’s said animal welfare and sustainability are central to its strategy.
"We are proud to participate in the RSPCA Approved Farming Scheme as a Producer with 100% of our sheds having RSPCA Approved Certification," said Ingham's. "We are also working to embed sustainable decision makers across our business to work to achieve – and exceed – our carbon reduction commitments.”
The campaign, designed to showcase Ingham’s focus on sustainability and animal welfare, was a collaborative mission with several partners. The TVC was created in partnership with agency Bohemia, the online video content with Head and Heart, and We are Sprout is driving digital strategy.
Credits
TV Campaign:
AGENCY: Bohemia
CEO: Brett Dawson
STRATEGY: Chris Christofi
MEDIA PLANNER: Caitlin West
CREATIVE: Justine Metcalfe & Andy Healy
AGENCY PRODUCER: George Saada
PRODUCTION COMPANY: Airbag
DIRECTOR: Will Horne
PRODUCER: Selin Yaman
DOP: Marden Dean
EDITOR: CAMERON HALES
GRADE & CONFORM: Matt Fez
SOUND DESIGN & MUSIC: Smith & Western
Content Series:
AGENCY: Head and Heart
DIRECTOR: Justine Metcalfe
PRODUCER: Tanja Perl
DOP: David Child
1st AC: Caleb Graham
SOUND: Ahmed Natiq, Paddy Wilson, Ben Oakley
