Lion reinterprets ‘Lovely Day For A Guinness’ platform for Australian winter via Thinkerbell

20 May 2024

Creative Agency: Thinkerbell
Media Agency: UM Media

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Revealing the iconic pint motif where people least expect it.

As the temperature begins to drop, the world has a way of letting people know it's a Lovely Day For A Guinness.

In new work from Thinkerbell and Lion, the Guinness endline has been reimagined for winter in the southern hemisphere, revealing the iconic pint motif where people least expect it.

Lion brand director of Premium beer Albertus Lombard said winter is the season that Australians can enjoy Guinness while taking in the best bits of the season.

"It’s the crisp winter days, or the cosiness of a pub or home at night that the unique characteristics of a Guinness can really be savoured," he said.

Thinkerbell chief creative tinker Paul Swann said through the work, the agency sought to capture the smooth characteristics of a Guinness on a winter's day.

"This manifested in everything from the setting, a post surf pint at the end of the day, to the grade and even the decision to execute the film in a single, continuous shot.”

Lovely Day For A Guinness is supported by a national through the line creative running across video, audio, and static, in and out of the home.

To celebrate the return of winter as the Guinness season, the Guinness Brewery of Meteorology is also returning for a second year on June 1, the first day of winter.

Users of the web app will be alerted to ideal drinking temperatures and using geo-targeted technology to reveal the closest venue serving Guinness. 

The temperature-controlled winter promotion offer will also be activated throughout the season as well as key dates for winter. Consumers can visit to check if they are eligible for a free Guinness at participating venues and Dan Murphy stores.


Client: Lion
Creative Agency: Thinkerbell
Media Agency: UM
Digital Agency: Affinity
Production: Finch

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