Skincare journeys that have not been easy.
La Roche-Posay, in the name of destigmatising skin disorders, engaged agency MOO to tell the stories of its Skin Life-Changers, five participants whose skincare journeys have not been easy.
Along with these skin life changers were five dermatologists who help people with challenging skin journeys on a daily basis.
For stills and video, the agency created a simple set, invited them in, and let them tell their stories.
La Roche-Posay marketing manager Holly Roach said two billion people live with skin concerns that can profoundly impact how they feel about their skin.
"We, at La Roche-Posay, believe that skin is more than skin: we see people we care about and for whom we continue to innovate. We believe we need to talk openly about skin and its challenges, to offer support to those who need it," she said.
"MOO understood our needs from the outset and did an excellent job in helping us champion those sharing their real skin stories and showcase doctors we partner with who help move dermatology forward. The team produce high quality content and are extremely creative, agile and responsive. We look forward to working together in the future.”
Credits:
Client - La Roche-Posay / L’Oreal
Producer/1st AD - Jake Weatherson
Director - Jono Cowan
DoP - Dan Hartley-Allen
Editor - Malcolm Bloedel
Colour - Warwick Jones
Gaffer - Guarav Ghandi
Camera Operator - Steph Jewell
1st AC - Paul Hoad
Runner/BTS Stills - Lily Mae Spence-Fletcher
Sound Recordist - Brendan Muller
Production Design - Anthony Miller
Stills - Matt Abbott
Stills Ax - Max Hubers
Makeup Artist - Michelle Cox
Hair Stylist - Veronika Moreira
Equipment - Camera Hire Sydney
Studio - Sydney Film Studio
