La Roche Posay's 'Skin Life Changers' via MOO

27 May 2024

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Skincare journeys that have not been easy.

La Roche-Posay, in the name of destigmatising skin disorders, engaged agency MOO to tell the stories of its Skin Life-Changers, five participants whose skincare journeys have not been easy.

Along with these skin life changers were five dermatologists who help people with challenging skin journeys on a daily basis.

For stills and video, the agency created a simple set, invited them in, and let them tell their stories.

La Roche-Posay marketing manager Holly Roach said two billion people live with skin concerns that can profoundly impact how they feel about their skin.

"We, at La Roche-Posay, believe that skin is more than skin: we see people we care about and for whom we continue to innovate.  We believe we need to talk openly about skin and its challenges, to offer support to those who need it," she said.

"MOO understood our needs from the outset and did an excellent job in helping us champion those sharing their real skin stories and showcase doctors we partner with who help move dermatology forward. The team produce high quality content and are extremely creative, agile and responsive. We look forward to working together in the future.”



Client - La Roche-Posay / L’Oreal

Producer/1st AD - Jake Weatherson

Director - Jono Cowan

DoP - Dan Hartley-Allen

Editor - Malcolm Bloedel

Colour - Warwick Jones

Gaffer - Guarav Ghandi

Camera Operator - Steph Jewell

1st AC - Paul Hoad

Runner/BTS Stills - Lily Mae Spence-Fletcher

Sound Recordist - Brendan Muller

Production Design - Anthony Miller

Stills - Matt Abbott 

Stills Ax - Max Hubers

Makeup Artist - Michelle Cox

Hair Stylist - Veronika Moreira

Equipment - Camera Hire Sydney

Studio - Sydney Film Studio

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