Driving a Hybrid is much easier than being an eco-warrior according to Kia's Super Bowl spot.
Kia's Super Bowl spot sees Melissa McCarthy on a mission to save the planet.
But there;'s no need to tackle whaling boats, chain herself to trees in the forest or venture to the Earth's melting snow cap – all she really needs to do is drive a hybrid, according to the spot.
“It's hard to be an eco-warrior,” says the voiceover. “But it's easy to drive like one.”