The backbone of the Australian road transport industry.
Kenworth has launched its Legacy campaign via MOO.
The video, designed to celebrate the multi-generational businesses that form the backbone of the Australian road transport industry, talks to the journeys travelled and the stories created.
Featuring a father and son over time, and set against an original musical score, the video was filmed at locations across Australia including the Great Ocean Road, the Otway Forests, Mornington Peninsula, and Broken Hill.
The campaign and score was written and produced by full-service video production company, MOO.
The music, which was written and produced for the video and features percussion sounds sampled from Kenworth trucks, including an engine cylinder sequence, complements the story of relationships created while doing something that is so often described as not just a job, but a passion.
PACCAR Australia director sales and marketing Michael Long said he is thrilled the Kenworth video is now ready for release.
“This video is effectively a short film that highlights how important the legacy is that we leave to those younger generations," he said.
“We know the landscape has been challenging for many people for many reasons and this is our small way of saying ‘thank you’ to those people, not only who buy our product, but to all in the industry who continue to keep the country moving through the part they play. It's our way of celebrating how important the industry is to us.”
Credits:
Director - Jonathan Cowan
Producer/1st AD - Jake Weatherson
DoP - Wilson Huang
Editor & Score- Warwick Jones
Steadi Cam - Joel Soh
Tracking/Aerial: The Bear Film
1st AC - Aleksander Pedraza
Gaffer - Corey Clements
Sound - Brendan Muller & Haemish Gordon
Production Design - Joe Tiernan
Wardrobe: Bianca Pardo
Hair & MU: Emily Stacey, Zoe Crawford, Isobel Boekeman
Runner - Lily Spence-Fletcher
Colour: Daniel Stonehouse @ We Are Crayon
Gear: Offshoot
