Kenworth unveils ‘Legacy’ video via MOO

20 May 2024

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The backbone of the Australian road transport industry.

Kenworth has launched its Legacy campaign via MOO.

The video, designed to celebrate the multi-generational businesses that form the backbone of the Australian road transport industry, talks to the journeys travelled and the stories created.

Featuring a father and son over time, and set against an original musical score, the video was filmed at locations across Australia including the Great Ocean Road, the Otway Forests, Mornington Peninsula, and Broken Hill.

The campaign and score was written and produced by full-service video production company, MOO.

The music, which was written and produced for the video and features percussion sounds sampled from Kenworth trucks, including an engine cylinder sequence, complements the story of relationships created while doing something that is so often described as not just a job, but a passion.

PACCAR Australia director sales and marketing Michael Long said he is thrilled the Kenworth video is now ready for release.

“This video is effectively a short film that highlights how important the legacy is that we leave to those younger generations," he said.

“We know the landscape has been challenging for many people for many reasons and this is our small way of saying ‘thank you’ to those people, not only who buy our product, but to all in the industry who continue to keep the country moving through the part they play. It's our way of celebrating how important the industry is to us.”


Director - Jonathan Cowan

Producer/1st AD - Jake Weatherson

DoP - Wilson Huang

Editor & Score- Warwick Jones

Steadi Cam - Joel Soh

Tracking/Aerial: The Bear Film

1st AC - Aleksander Pedraza

Gaffer - Corey Clements

Sound - Brendan Muller & Haemish Gordon

Production Design - Joe Tiernan

Wardrobe: Bianca Pardo

Hair & MU: Emily Stacey, Zoe Crawford, Isobel Boekeman

Runner - Lily Spence-Fletcher

Colour: Daniel Stonehouse @ We Are Crayon

Gear: Offshoot


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