H&R launches first campaign created by The Works

28 June 2019

Creative Agency: The Works Sydney
Media Agency: PHD Network

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The Land of Lost Tax Deductions highlights how Australians are missing out on unclaimed deductions.

Australians are being urged to find their $1 billion plus in lost tax deductions in H&R Block’s first campaign created by The Works.

The Land of Lost Tax Deductions highlights how Australians are missing out on unclaimed deductions, with an H&R Block tax expert ticking off potential items that could be claimed disappearing in a puff of smoke.

“Over a billion dollars of unclaimed tax deductions are being missed each year and they don’t need to be," H&R Block marketing and digital product director Louise Cummins says.

"We work tirelessly every year for our 750,000 clients to ensure they claim all they can, that’s why we offer our maximum refund guarantee. We’re delighted with how these spots tell that story in a simple yet compelling way."

This is the first campaign created by The Works since it was appointed to H&R Block's creative account in March this year following a competitive pitch.

“Tax time can often be a daunting prospect for many who are trying to navigate the complexities of what they can and can’t claim as deductions," The Works founder and creative partner Damian Pincus says.

"The Land of Lost Tax Deductions shows that by using experienced H&R Block tax experts, Australians can ensure they are securing their maximum return.”

This multimedia national campaign includes a 30-second TVC and 15-second cut down.

It extends to digital with a 15-second YouTube pre-roll and a six second bumper, in addition to instore branding.

PHD are also creating and implementing dynamic creative as part of the campaign which will increase the relevance of the message and connect the right audience with the right context.

Anelida Pardini, group business director of H&R Block at PHD added: “PHD are excited to be partnering with H&R Block to evolve the media approach for tax time - helping to make tax time less taxing."

The campaign will commence 30 June.


Creative Partner: Damian Pincus
Creative Partner: Paul Swann
Creative Project Leader: Teffan Beeson
Planning Director: Cate Mathers
Art Director: Wassim Kanaan
Copywriter: Craig Rosenthal
Production agency: Daresay
Head of Broadcast & Content Production at Daresay: Alistair Pratten
Post Production: Blockhead
Director: James Dive
Production: Scoundrel
Sound: Nylon
Media: PHD
PR: Frank PR
Print Partner: Blue Star

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