Gay is okay in Valentine's Day campaign for Lush Cosmetics

30 January 2017

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Lush Cosmetics is celebrating Valentine’s Day with an inclusive campaign starring same-sex couples sharing a bath together and the hashtag #loveislove.

Lush, the well-known bath bomb purveyor, has revealed a new ad campaign that features loved up same-sex couples.

The campaign, which launched to gear up for Valentine's Day, features pictures of a gay couple and a lesbian couple bathing together in a tub using Lush's famous, all-natural, cruelty-free bath products.

It isn't the first time Lush has taken a stand for LGBT people. Shortly after marriage equality was passed in 2015, the cosmetics brand sold a #GayIsOk bath bar in a majority of their stores, with the proceeds benefiting LGBT charities across the world.

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