The peace of mind that comes with owning and driving one.
Independent creative agency Akkomplice has launched a new campaign for Fuso trucks highlighting the peace of mind that comes with owning and driving one.
Moving beyond just talking about payload and performance, the campaign positions Fuso as the truck people want with the support they need, including a five-year warranty, finance and service plans, roadside assist and zero-emission options.
Chief creative officer at Akkompice, Glenn Dalton, said when the brief is to say something about five different things, it can be tough to stay single-minded.
"From a list of rational features we found the common single emotional benefit, and expressed it in a very Fuso way. We’re excited about the long-term creative potential of the campaign," he said.
The campaign is now live across Social, Digital, Print, OOH
Client: Fuso Truck & Bus, Australia
Eloise De Rauc
Emma Smallwood (Speed Media)
Social Media: Michael Hewitt (Akkomplice)
Photographer: Tom Franks
Producer: Josie Amato