Celebrating some of life’s classic half & half blends such as Glamping and the Cavoodle.
Ready-to-drink brand doozy has launched a new Half & Half Vodka Iced Tea range available at Dan Murphy’s, BWS and other retailers and venues.
To promote the range, independent creative and brand agency Richards Rose has served-up a quirky, social-led campaign celebrating some of life’s classic half & half blends such as Glamping and the Cavoodle.
Headlining the campaign is AFL Sydney Swans star Isaac Heeney.
Richards Rose CEO and co-founder of doozy drinks Digby Richards said Doozy Half & Half is a refreshing take on an American classic; half vodka iced tea and half lemonade – either peach or raspberry flavoured.
"This new product innovation opened up a fun creative idea ‘do things by halves’ and the campaign perfectly suited an exceptional tasting product for the growing amount of people wanting full flavour drinks," he said.
Richards Rose ECD Alex Stainton said as a brand, doozy doesn’t take things too seriously.
"But I do want to send out a serious thank you to our production partners and creative team who threw on their crop tops, zipped up their jorts and gave this project half of everything they’ve got. It really shows. And what a treat is was to have Isaac Heeney jump in the ice bath with us, I’ll go glamping with him any time.”
Doozy Drinks was founded by AFL Sydney Swans players Will Hayward and Oli Florent. Hayward's brother Harry is also a founder along with creative and brand agency Richards Rose, with Richards as executive director.
Doozy has a range of seltzers, vodka sodas and now vodka iced tea.
Credits:
Client: doozy drinks
Creative Agency: Richards Rose
CEO/Founding Partner: Digby Richards
Chief Creative Officer / Founding Partner: Adam Rose
Executive Creative Director: Alex Stainton
Copywriter: Gemma Easton
Art Director: David Jones-Hawke
Producer: Taylor Gooley
Producer Assistant: Tully Miller
Account Management: Isha Karnik, Sarah Racheha
Production Company: House of Groms
Director/Photographer: Kurt Tilse
Producer/ Editor: Anthony Jackson
Editor: Sam Cunningham
Media Agency: Kaimera
Sound Design: James Martell
Voice Over Artist: Laith Wallschleger
