Donation Dollar reminds Australians to give via Saatchi & Saatchi

5 September 2022

Creative Agency: Saatchi & Saatchi

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"If every Australian donated just one Donation Dollar a month, it has the potential to raise an additional $300 million."

The 2022 International Day of Charity on September 5 marks the two-year anniversary since the Royal Australian Mint released the world’s first Donation Dollar: a one-dollar coin designed to be donated.

To encourage Australians to continue to give what they can, the Mint has  partnered with Saatchi & Saatchi Australia to launch a national awareness campaign.

The goal is to continue circulating Donation Dollars until 25 million are released, including an additional 5m to be released this year.

The campaign aims to remind people to look out for Donations Dollars in their everyday - from car’s centre consoles to savings jars and supermarket change – the powerful dollar coin could fall into your hands at any moment.

Saatchi & Saatchi Creative Director, Lee Sunter, said: “It’s crazy to think, if every Australian donated just one Donation Dollar a month, it has the potential to raise an additional $300 million annually for those who need it most. With an estimated 11 million in circulation by the end of the year, this next chapter is a friendly and timely reminder to keep an eye out for Donation Dollars, and give one when you find one.”

Royal Australian Mint CEO, Leigh Gordon, said: “We know through our findings that the more aware Australians are of the Donation Dollar the more likely they are to go out, find one and donate one. Which is why on International Day of Charity we are reminding Australians of the potential positive impact. We encourage Aussies to double check their change, pockets and car consoles for the Donation Dollar.”


Client: Royal Australian Mint

Executive General Manager, Sales, Marketing & Innovation: Mark Cartwright

Marketing and Communications Manager: Nicolle Keyes

Media and Communications Officer: Annika Scott

Creative Agency: Saatchi & Saatchi Australia

Head of Creativity: Simon Bagnasco

Creative Director: Lee Sunter

Associate Creative Director: Kerem Sekerci

Senior Copywriter: Mac Wright

Art Director: Patricia Casten

Head of Design: Matt Alpass

Head of Operations: Greer Macpherson & Deb Munro

Head of Strategy: Joe Heath

Group Account Director: Lucy Haworth

Senior Account Manager: Emma McLellan

PR Agency: Herd MSL

Strategy Director: Stephanie Bano

Account Director: Sophie Roubicek

Account Manager: Isobel Ramsay

Senior Account Executive: Logan Jones

Production Company: Revolver

Director: Victoria Singh-Thompson

Managing Director/Executive Producer: Michael Ritchie

Executive Producer/ Partner: Pip Smart

Producer: Sarah Nichols

Director of Photography/Stills Photographer: Derek Henderson

Post Production: The Editors

Exec Producer: Nicoletta Rousianos

Post Producer: Adrian Konarski

Editor: Lily Davis

Sound Production: Rumble Studios

Executive Producer: Michael Gie

Sound Designer: Cam Milne

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