Inviting Australians to check out the alternative in hardware.
Dig in 2021 launched The Other Hardware Store creative platform and in a fun ‘Loveable Maverick’ tone, invited Australians to check out the alternative in hardware.
This new work builds on the ‘why’ - showing how you can trust Mitre 10 to deliver the care and advice you need to get the job done right, first time.
Kath Carroll, marketing manager at Mitre 10, said customers repeatedly tell Mitre 10 that when they visit a store, they get all the information they need so you can avoid the back and forth.
"This new creative builds on the work we’ve done since launching The Other Hardware store and acknowledges the relationship and trust we have with our trade customers," she said.
David Joubert , ECD at Dig, said there is nothing worse than struggling on a DIY job and feeling like the world is watching.
"So, in true Mitre 10 style, we delivered a simple message with distinction: you can trust Mitre 10 to get the job done right. First time," said Joubert.
"And save yourself from a little… scrutiny.”
Credits:
Client: Mitre 10
Karen Fahey, GM Marketing Mitre 10
Kath Carroll, Marketing Manager Mitre 10
Adrian Lefebour, Campaign Manager
Creative Agency: Dig
Peter Cerny, CCO
David Joubert ECD/Partner
Owen Bryson Creative Director
Anna Paine Creative Director
Callum Yeo, Senior Producer
Jodi Cousins, Business Director
Amanda Isidro, Group Account Director
Production Company: Wildebeest Films
Director: Julian Lucas
EP: Josie Baynes
Producer: Jane Liscombe
DoP: Simon Walsh
Offline Editor: James Lee
Grade: Trish Cahill
Online Editor: Jamie Scott
Sound: Rumble
