Dairy Farmers celebrates the good via AJF

19 July 2021

Creative Agency: AJF Partnership

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The campaign is the latest addition to the 'Here's to good' brand platform.

Dairy Farmers continues to celebrate the generous Australian country spirit synonymous with the brand and its products through its latest emotive campaign.

Developed by AJF, this is the latest in the roll out of the ‘Here’s to good’ brand platform complementing the Dairy Farmers Classic and Dairy Farmers Thick & Creamy campaigns.

This new ‘Here’s to good’ campaign brings a fresh focus for the Dairy Farmers brand through a teenager’s generous act for his Mum.

The 30-second spot opens with a mother returning home from a late night at work and concludes with her teenage son bringing her a cup of coffee in bed having sacrificed the last of the milk for his hard-working mum.

Bega Dairy & Drinks marketing director Sharon Winton says, “The past year has been tough for many Australians, but we continue to see shining examples of the Aussie spirit and generous acts happen every day. Generosity has always been a hallmark of the Dairy Farmers brand, and our latest campaign celebrates the little moments that connect us.”

AJF founder and executive creative director Adam Francis says, “’Here’s to good’ is about celebrating the generous Australian country spirit – where the communities are full of warm and welcoming people. We have tried to capture this generosity through the eyes of a teenager and a simple sacrifice with the last of the household's Dairy Farmers milk.”

The new ‘Here’s to good’ campaign launches today and will run throughout the year in NSW and QLD on TV, out of home and digital.

Client: Bega Dairy & Drinks
Agency: AJF
Executive Creative Director: Adam Francis
Creative Director: George Freckleton
Senior Copywriter: Nick Weller
Senior Art Director: Rhyen Ellis
Senior Art Director: Ed Carveth
Strategy Director: Jill Cummins
Group Account Director: Xavier Hogan
Account Manager: Taylor Bell
Senior Producer: Ilona Phyland
Production Company: Good Oil
Executive Producer: Simon Thomas
Director: Tom Campbell
Producer: Catherine Warner
Sound: Otis
Stills Photographer: Andreas Smetana

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