Cricket fever spreads in Leo Burnett Australia's first campaign for Prime Video

21 May 2024

Creative Agency: Leo Burnett

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Featuring cricket star Usman Khawaja.

Prime Video, as the new home of ICC World Cup Cricket in Australia, is kicking off a campaign for the Men’s T20 World Cup featuring Australian cricket star Usman Khawaja.

The creative, by Leo Burnett Australia, dramatises the way cricket fever can take hold of a nation.

The film follows Khawaja as he realises the "fever" has taken hold of his own street.

Audiences are reminded that the ICC Men’s T20 World Cup will soon be exclusively on Prime Video, live from June 2-30.

The campaign will run across TV, BVOD, YouTube, social, OLV and owned channels.

Prime Video is the exclusive Australian broadcaster of the Men’s and Women’s Cricket World Cups, T20 World Cups, the Champions Trophy and the World Test Championship Final until 2027.

Prime Video exclusively hold the live Australian broadcast rights for ICC cricket events for the next four years. Cricket fans across Australia will have exclusive access to all matches in every tournament of elite ICC competition, including the ICC Men’s T20 World Cup.


Hushidar Karas – Head of Prime Video ANZ

Olly Wilton – Senior Sports Program Manager

Hwei Loke – Head of Marketing

Anna Saunders – Senior Brand Manager

Charli Hoffmann – Campaign Manager

Leo Burnett Australia
Andy Fergusson – National Chief Creative Officer

Tim Woolford – Group Creative Director

Tommy Cehak – Group Creative Director

James Beswick – Associate Creative Director

Rowan Foxcroft – Associate Creative Director

Catherine King – Chief Strategy Officer

James Walker-Smith – General Manager

Gemma Cox – Group Business Director

Jack Asimus – Senior Business Manager

Libby Spark – Senior Integrated Producer

Rachael Sparks – Project Manager

Tiffany Wilson – Senior Designer

Director – Ariel Martin 

Production Company – Scoundrel

Executive Producer/Founder – Adrian Shapiro

Executive Producer – Kate Gooden 

Producer – Alex Tizzard

DOP – Aaron McLisky

Post – Arc Edit

Editor – Luke Haigh

Colourist – Ben Eagleton

Online – Jamie Scott 

Sound & Composition – Massive Music

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